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论文中文题名:

 青柳热研电子公司企业文化诊断研究    

姓名:

 肖丹松    

学号:

 201213822    

学生类型:

 工商管理硕士(MBA)    

学位年度:

 2015    

院系:

 管理学院    

专业:

 工商管理    

第一导师姓名:

 李铁治    

论文外文题名:

 Study On The Enterprise Culture Diagnosis of Aoyagi Nekken Denshi (Shenzhen)Limiteds    

论文中文关键词:

 企业 企业文化 诊断    

论文外文关键词:

 Enterprise ; Enterprise Culture ; Diagnosis    

论文中文摘要:
企业文化是企业在市场经济的实践中,逐步形成的为全体员工所认同、遵守、带来本企业特色的价值观念、经营准则、经营作风、企业精神、道德规范、发展目标的总和,其在企业发展过程中发挥着决定性作用,日益受到企业的重视。位于深圳市龙华新区的青柳热研电子公司(以下简称青柳热研电子公司)隶属青柳集团,是一家在深圳经济特区的日资电子制造类高新技术型中小型企业,自2004年成立以来,其企业文化既受到日本企业文化特点(注重忠诚度与执行力,以强权来达到管理的目标)的影响,同时又受到中国文化特别是儒家思想的影响。两种不同国家文化的交汇,促使青柳热研电子公司必须关注推进日本文化的同时如何更好的融入中国式文化,以解决中日文化的差异,促进企业的发展。 本文以青柳热研电子公司企业文化诊断为题,运用企业文化诊断相关理论和方法对青柳热研电子公司企业文化现状进行诊断分析,探讨青柳热研电子公司企业文化存在的问题,并提出青柳热研电子公司企业文化建设的策略,以促进企业发展。通过研究,本文认为青柳热研电子公司存在制度文化不完善、不专业,物质文化不够鲜明,行为文化不够规范、精神文化不具体且得不到普遍认可的情况,其根本原因即有公司的管理层重视程度不够,也有外资企业在中国发展的规划目标不明确造成的;通过企业文化诊断对企业文化的发展目标、发展方向和基本对策做出谋划,有利于企业文化建设。对青柳热研电子公司而言,企业要真正步入市场,走出一条发展较快、效益较好、整体素质不断提高、使经济协调发展的路子,就必须深化企业文化建设。
论文外文摘要:
The corporate culture is the sum of the values that bring the enterprise features, business criteria, management style, enterprise spirit, ethics and development objectives that gradually formed in the market economy practice that recognized and complied by all the staff. Based in the Longhua new district of Shenzhen, QingLiu Reyan Electronics Company is a Japanese funded high-tech medium sized and small enterprises that affiliated to the QingLiu Group. Since the foundation in 2004, the corporate culture of QingLiu Reyan is influenced by the features of Japanese companies (focused on loyalty, strong implementation, achieving the management objectives by might), and the Chinese culture especially the Confucianism Thought as well. The culture intersection of two different countries pushes QingLiu Reyan to pay close attention on how to promote the Japanese culture and integrate the Chinese culture better to settle the culture differences of China and Japan and to promote the development of enterprise. The article chooses the culture diagnosis of QingLiu Reyan as the theme, analyzing the culture situation based on the relevant culture diagnosis theories and methods, discussing the existing corporate culture problems and proposing the solutions to the construction of corporate culture in order to promote the development of the company. According to the research, the culture system of the company is far from perfect and professional. To be specific, the material culture is not prominent; the behavioral culture is not standardized and spiritual culture is unspecific which cannot be recognized by all the staff. The ultimate reason is that management class of the company did not put enough emphasis on the culture system. Another core reason is that the objectives and planning of developing in China of foreign-funded companies are indefinite. Culture diagnosis will set the goals and indicate the direction and solutions of the development of corporate culture in favor of the corporate culture construction. For Qingliu Reyan Electronics Company, in order to achieve rapid growth, high efficiency and the coordinated development of economy, the corporate culture must be emphasized and deeply constructed.
中图分类号:

 F272.05    

开放日期:

 2015-06-08    

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