企业文化建设与企业的成长和发展息息相关，如何在抓好企业经济效益和运营商改革发展的同时，坚持以科学发展观统揽全局，全面落实以人为本的思想，通过标准化管理的不断深入和创新，把企业文化建设活动融于生产、经营、管理的各个环节，充分发挥企业文化在管理中的约束功能，推动企业在经营管理、市场营销、队伍建设、优质服务等方面的全方位发展，是值得任何一个企业不断探索的重要课题。 本文以中国移动山东公司为背景，从实际出发论述如何全面落实集团公司企业文化，如何确保企业文化与企业的战略相适应，在集团公司企业文化延伸的基础上，基于企业文化理论分析了山东移动企业文化现状，深入探讨了山东移动企业文化建设的途径与方法，论述了山东移动企业文化建设的具体内容，包括价值观、经营理念、远景、使命、企业精神、企业道德等方面的建设内容和企业文化建设的原则、层次、策略、方法、过程以及MI、VI、BI和CIS系统的综合建设方法，创新性的提出了山东移动企业文化的员工幸福指数、企业文化成熟度评价机制，以及基于PDCA循环提升与改进企业文化水平的思路，通过工作实践、实例探索了全员参与式的企业文化统一表现，如价值观、态度、所掌握的知识、所具有的技能、养成的行为习惯和工作氛围等的总体表现和效果。 本文以作者在山东移动公司的实际工作经验为基础，进行理论研究、探讨、提炼、实践，创新，为山东移动公司建设富有山东移动特色的企业文化的内容、方法、评价、提升和超越提供明确的思路，也为中国移动其他兄弟省分移动公司的企业文化建设实践研究提供借鉴。

Building of enterprise culture is closely linked to the growth and development of enterprises, how to do a good job of reform and development of the economic efficiency of enterprises and carriers at the same time, adhere to the scientific concept of development the overall situation, the full implementation of the idea of people-oriented, the deepening of standardized management and innovation,financial corporate culture-building activities in the production, operation and management of all aspects, and give full play to the function of corporate culture in the management constraints, to promote all-round development of business management, marketing, team building, quality service, is worthany business continue to explore an important issue. China Mobile Shandong reality discusses how to fully implement the corporate culture of the group of companies, how to ensure that the corporate culture and business strategy to adapt to, based on the theory of corporate culture on the basis of the Group's corporate culture extends Shandong Mobile the status quo of enterprise culture, in-depth to explore the ways and means of Shandong Mobile enterprise culture construction, and discusses the specific content of the Shandong mobile enterprise culture construction, including the construction of values, business philosophy, vision, mission, entrepreneurship, business ethics and other aspects of content and enterprise the principle of cultural construction level, strategies, methods, processes and MI, VI, BI and CIS system construction, innovative employee happiness index of Shandong Mobile corporate culture, corporate culture maturity evaluation mechanisms, and based on the PDCA cycle to enhance and improve the level of corporate culture ideas, examples explore the full participatory corporate culture unified performance work practices, such as values, attitudes, knowledge, has the skills, to develop the habits and working atmosphere such as the overall performance and effectiveness. In this paper the author as the basis of practical experience in Shandong Mobile, theoretical research, explore, refine, practice, innovation, Shandong Mobile Construction rich Shandong Mobile distinctive corporate culture, methods, evaluation, upgrading and beyond to provide clear ideas, but also China Mobile other fraternal provinces move the company's corporate culture construction practice for reference.