随着经济社会的快速发展，经济全球一体化步伐进一步加快，国民生活质量、消费水平得以持续提升，伴随而来的是业主对物业管理及其服务质量的重视，尤其关注物业管理与服务的附加效益。我国房地产行业竞争日趋白热化，业主对物业管理质量、效率的要求和标准进一步提高，使得物业管理公司面临生存压力和市场挑战。怎样通过利用有限的资源提升自身市场服务能力与核心竞争力，实现科学定位，打造一流化、标准化朝阳服务产业，将是我国物业管理公司当前面临的重大课题之一。 论文以Z物业管理公司为研究主体，重点对公司未来发展战略展开分析。研究过程中，首先对论文研究的背景、意义、内容、方法及国内外相关研究现状进行了系统归纳与详细总结，同时对相关理论体系进行具体探析，为下文的研究奠定了理论基础。其次对Z物业管理公司的外部宏观环境与行业竞争环境、内部资源环境等展开详细的阐述与研究，并利用SWOT矩阵分析法进行具体分析，为Z物业管理公司的战略决策提供科学合理的依据。最后，对公司总体发展战略、业务层战略、职能层战略分别进行设计，同时还为西安Z物业管理公司未来发展战略的顺利实施提出一系列行之有效的保障措施。 本文是对Z物业管理公司发展战略的研究，文章的研究成果将对公司在发展决策的制定过程中起到指导意义，同时也能够对其他同行公司提供一定的理论和实际应用参考。

With the continuous development of our country's economy, the improvement of people's living standard mouth evolution, the owner of a new generation of stronger economic ability and life quality rise ceaselessly, pay more attention to enjoy the quality of life, the pursuit of happiness. Therefore, people's consumption consciousness is higher, pay more attention to the quality of property management services, to improve service value, etc. But with the property management industry in our country the trend of marketization, specialization and socialization, the property management companies are facing more and more challenges. How in the fierce market competition for their own positioning and the direction of development, the comprehensive analysis of enterprise in the process of our development, all kinds of problems facing to scientifically choose the development strategy of the company to become a realty management enterprise must solve the problem. This paper with Z property management company as the research subject, analyses focus on the company's future development strategy. Research process, firstly the paper research background, significance, content, method and related research status at home and abroad were summarized and summed up in detail, at the same time, a detailed analysis of related theory system, laid a theoretical foundation for the following research. Next to xi 'an Z property management company's external macro environment and industry competition environment and internal resources environment in detail and study, and carries on the concrete analysis based on the SWOT matrix analysis, strategic decisions for the Z property management company to provide scientific and reasonable basis. Finally, on the company's overall development strategy, business strategy, functional layer strategy respectively to carry on the design, but also for xi 'an Z property management company's future development strategy the smooth implementation of a series of effective protection measures are put forward. This article is to Z conducted empirical analysis of the property management company development strategy research, the article research on Z property management company's future development has a certain guiding significance, but also to other property management company development strategy formulation to provide certain theoretical and practical reference.