中国作为传统农业大国、亿万人口大国，“三农”工作的担子很大、责任很重，但是乡村振兴战略带来的机遇难得，应信心十足地利用农业优势努力做到“农业大国”向“农业强国”的转变。在乡村振兴战略的推动下，我国的基础设施建设、人口素质、产业结构升级得到了很大提升，尤其是近些年很多地方大力实施“归雁”行动，吸引了众多新生代农民工返乡创业，此举不仅促进了农村经济的发展，更是以创业带动就业的形式对振兴乡村起到了内生推动作用。

本文首先以马克思恩格斯关于城乡融合发展的思想、马克思主义中国化的城乡统筹发展思想、推拉理论和创业理论作为理论基础，并对乡村振兴战略与新生代农民工返乡创业的内在逻辑关系进行了深入探究，寻找论文基本的逻辑起点。其次以山东菏泽作为典型案例对当地新生代农民工返乡创业振兴乡村的实践情况进行了系统调研，以期窥见乡村振兴战略影响下我国新生代农工返乡创业的普遍状况，归纳总结出一些具有共性的结论，并以此为基础对新生代农民工返乡创业过程中存在的问题及原因进行了深入分析，认为返乡创业进程中存在的问题既有内部原因，如新生代农民工思想受到禁锢、创业综合能力有待提升；也有来自于外部环境的制约，如政府职能建设有待完善、社会资源保障力度不高。最后从政府、社会和新生代农民工多个维度提出了相关策略与建议，认为需要政府、社会和创业者三方共同合力建设“三位一体”有效的创业支持体系，健全和完善“政府为主导、社会为依托、新生代农民工为主体”长效的返乡创业机制，以期为进一步完善新生代农民工返乡创业体系以及实现振兴乡村的宏远目标贡献微薄之力。

As a traditional agricultural country and a country with hundreds of millions of people, China has a heavy burden and responsibility in the work of "agriculture, rural areas and farmers". However, the opportunity brought by the Rural Revitalization Strategy is rare. We should make full use of our agricultural advantages and strive to transform from a "large agricultural country" to an "agricultural power". Under the promotion of the Rural Revitalization Strategy, China's infrastructure construction, population quality and industrial structure upgrading have been greatly improved. In particular, in recent years, many places have vigorously implemented the "return to the wild goose" action, which has attracted a large number of new generation of migrant workers to return home and start their own businesses. This not only promoted the development of the rural economy, but also played an endogenous role in promoting the revitalization of the countryside in the form of entrepreneurship and employment.

Firstly, this paper takes Marx and Engels' Thought on urban-rural integration development, Marxist sinicized urban-rural overall development thought, push-pull theory and entrepreneurship theory as the theoretical basis, and makes an in-depth exploration on the internal logical relationship between the Rural Revitalization Strategy and the new generation of migrant workers' return home entrepreneurship, so as to find the basic logical starting point of the paper. Secondly, Taking Heze, Shandong Province as a typical case, this paper makes a systematic investigation on the practice of the local new generation of migrant workers returning home to start a business to revitalize the countryside, in order to get a glimpse of the general situation of the new generation of migrant workers returning home to start a business under the influence of the Rural Revitalization Strategy, summarize some common conclusions, and based on this, make an in-depth analysis of the problems and reasons existing in the process of the new generation of migrant workers returning home to start a business, The author thinks that there are internal reasons for the problems in the process of returning home to start a business, such as the ideological confinement of the new generation of migrant workers and the need to improve their comprehensive entrepreneurial ability; There are also constraints from the external environment, such as the construction of government functions to be improved, and the social resources security is not high. Finally, it puts forward relevant strategies and suggestions from the multiple dimensions of the government, society and the new generation of migrant workers, and believes that the government, society and entrepreneurs need to work together to build a "Trinity" effective entrepreneurship support system, improve and perfect the long-term return entrepreneurship mechanism of "government led, society supported and the new generation of migrant workers as the main body", In order to further improve the new generation of migrant workers return home entrepreneurship system and achieve the ambitious goal of revitalizing the countryside.

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