大力发展绿色建筑是建筑业实现“双碳”目标的重要环节，也是建筑业“十四五”规划的重点方向。作为绿色建筑的主要供给主体，房地产企业对绿色建筑发展具有重要推动作用。然而，绿色建筑开发是一个复杂的动态过程，受多重因素的影响。为此，厘清房地产企业绿色建筑开发动因及其复杂作用机制对充分调动房地产企业绿色建筑开发积极性，进而推动绿色建筑高质量发展至关重要。

本文首先立足于房地产企业绿色建筑开发实践活动，采用扎根理论研究方法，依次通过“开放性编码——主轴编码——选择性编码”的三级编码过程，构建包含政府规制、市场因素、资源支持、组织因素和绿色建筑效益5个核心范畴的绿色建筑开发动因模型。其中，政府规制主要指激励性政策和强制性政策；市场因素主要指市场需求和联盟组合；资源支持主要指绿色金融、人力资本和绿色建筑技术；组织因素主要指TMT绿色意识；绿色建筑效益主要指环境效益和经济效益。其次，在扎根理论构建的动因模型基础上，依据编码参考点数量的多少，进一步提炼出绿色建筑技术、绿色金融、TMT绿色意识、联盟组合、市场需求和激励性政策6个前因条件，采用模糊集定性比较分析法探究前因条件的组态效应。研究发现：（1）驱动房地产企业实现高绿色建筑开发水平的组态路径有3条，分别为“高瞻远瞩型”、“应运而生型”和“逆流而上型”路径，反映了组态路径的多重并发性和殊途同归性；（2）导致房地产企业表现为低绿色建筑开发水平的组态路径有3条，且与高绿色建筑开发水平的组态路径相比，存在因果非对称性，说明房地产企业绿色建筑开发因果关系的复杂性；（3）在实现高绿色建筑开发水平的3条组态路径中，TMT绿色意识均作为核心条件出现，说明TMT绿色意识对房地产企业绿色建筑开发具有重要促进作用。最后，基于研究结论，为房地产企业绿色建筑开发提供有价值的启示。

Developing green building vigorously is an important part of the construction industry to achieve the goal of “double carbon”, and is also the key direction of the “14th Five-Year Plan” of the construction industry. As a main supplier of green building, real estate companies have an important role in the development of green building. However, green building development is a complex dynamic process, affecting by multiple factors. To fully mobilize the enthusiasm of real estate companies and promote the development of green building, it is necessary to clarify the motion and complex mechanism of green buildings.

This paper is firstly based on the green building practice activities of real estate companies. Adopted on grounded theory, by analyzing the “open coding - spindle coding - selective coding” in turn, this paper constructs a driving factor model of green building, which includes five core categories of government regulation, market factors, resource support, organizational factors, and green building benefits. Government regulation mainly refers to the incentive policy and mandatory policy. Market factors mainly refer to market demand and alliance combination. Resource support mainly refers to green finance, human capital and green building technology. Organizational factors mainly refer to TMT green consciousness. Green building benefits mainly refer to environmental benefits and economic benefits. Secondly, based on the dynamic model of grounded theory, this article takes the number of coded reference points into account, and extracts 6 factors of green building technology, green finance, TMT green consciousness, alliance combination, market demand and incentive policy. This article adopts the fuzzy-set Qualitative Comparative Analysis to explore the configuration effect of each precondition. The following conclusions are drawn:（1）There are 3 configuration paths to driving real estate companies to achieve high green building development level，which are “the forward-looking path”, “the emerging path” and “the adverse trend-up”. This reflects the features of “multiple concurrence” and “all roads lead to Rome”.（2）There are 3 configuration paths leading to low green building development level, which are asymmetric in the configuration paths for high green building development level. It illustrates the complexity of casual relationship during real estate companies develop green building.（3）In 3 configuration paths of achieving high green building development level, TMT green consciousness is a core element. It shows that TMT green consciousness is important for real estate companies to achieve green building development. Finally, based on the research results, it provides illumination for green building development in real estate companies.

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