随着消费者对汽车服务行业的专业化和标准化要求日益提高，传统的汽车服务提供者如4S店、路边店、汽配城等，已逐渐无法满足其不断增长的需求。这些传统服务模式在应对消费者对服务质量、透明度和效率的更高期望方面，正面临诸多挑战。本文以Y汽车服务公司为研究对象，分析其在面对数字化转型的机遇和挑战时，如何引入数字技术，提升服务体验和运营效率，公司需要重塑服务模式，引入客户关系管理系统和智能数据分析技术，优化服务流程。最终，这些举措将帮助公司更好地适应市场变化，实现可持续发展，并为消费者提供更高效和智能的服务体验。

本文以数字经济、数字化转型以及数字化转型的核心要素为理论基础，阐述了Y汽车服务公司的发展概况，并利用PEST模型和波特五力模型对其发展环境进行分析，同时，利用调查问卷了解用户对Y汽车服务公司服务状况的评价，发现用户对Y汽车服务公司车辆维修和保养项目少、缺少增值服务、线上预约系统不完善、在线客服回复不专业和用户反馈渠道单一等方面存在缺陷。然后，本文结合Y汽车服务公司的数字化转型现状，从平台、管理、营销和人才四个方面制定Y汽车服务公司的数字化转型策略。进一步，为了确保Y汽车服务公司的数字化转型策略能稳步实施，从线上服务平台建设、智能管理系统、数字营销和员工培训四个方面阐述Y汽车服务公司的数字化转型的方案具体措施，为了Y汽车服务公司在数字化转型中能解决所遇困难，最后探讨了Y汽车服务公司数字化转型的内部保障措施和数字化技术应用的保障措施。

As consumers increasingly demand professionalism and standardization in the automotive service industry, traditional service providers such as 4S stores, roadside shops, and auto parts markets are gradually unable to meet their growing needs. These traditional service models face numerous challenges in responding to consumers' higher expectations for service quality, transparency, and efficiency. This paper focuses on Y Automobile Service Company as a case study, analyzing how it introduces digital technologies to enhance service experiences and operational efficiency in the face of opportunities and challenges brought by digital transformation. The company needs to reshape its service model by implementing customer relationship management systems and intelligent data analysis technologies to optimize service processes. Ultimately, these initiatives will help the company better adapt to market changes, achieve sustainable development, and provide consumers with more efficient and intelligent service experiences.

This paper is based on the theoretical foundations of the digital economy, digital transformation, and core elements of digital transformation, detailing the development overview of Y Automobile Service Company. It analyzes its development environment using the PEST model and Porter's Five Forces model. Additionally, a survey is utilized to gather user evaluations of the service conditions at Y Automobile Service Company, revealing deficiencies such as limited vehicle maintenance and repair options, lack of value-added services, an incomplete online booking system, unprofessional responses from online customer service, and a singular user feedback channel. The paper then formulates digital transformation strategies for Y Automobile Service Company from four aspects: platform, management, marketing, and talent, based on the current status of its digital transformation. Furthermore, to ensure the steady implementation of these digital transformation strategies, it outlines specific

practices for Y Automobile Service Company’s digital transformation in terms of online service platform construction, intelligent management systems, digital marketing, and employee training, while analyzing potential issues. Finally, it discusses the internal guarantees for the digital transformation of Y Automobile Service Company and the safeguards for the application of digital technologies.

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