非物质文化遗产是民族文化发展和文化自信的根源，保护和传承中华民族的非遗文化是新时代文化复兴的必经之路，具有深厚的意义。陕西面花是陕西人民在生产和生活实践中创造和传承下来的艺术文化，是民众民俗生活的视觉体现和精神文化的物质载体，其造型多样，文化底蕴深厚，艺术价值丰富。陕西面花作为非物质文化遗产，不仅是地方民俗的产物，还是陕西人民交流情感、表达祝福的媒介，它来源于人们的日常生活之中，展现了陕西地区的地方风俗民情和深厚的历史文化底蕴，寄托了人们对于美好生活的向往。

本文以陕西面花的纹样特征提取视觉转化为切入点，从非物质文化遗产的视角下研究陕西面花，并对其价值体现进行阐释。通过资料搜集和田野调查梳理陕西面花发展历史和制作工艺，进而总结归纳出陕西面花的造型题材、造型特征、色彩特征和民俗特征。之后利用因子提取法和层次分析法，以“老虎”面花和“鱼戏莲”面花为示例，对陕西面花纹样特征进行了提取，通过现代设计方法对其进行转化，并将纹样特征应用到常见的生活物品中，拉近陕西面花和民众的距离，让更多人了解到面花艺术的魅力。最后对陕西面花的民俗文化价值、艺术审美价值、社会人文价值和经济价值进行阐述分析，并以陕西面花的价值体现为着手点，从其民俗文化传承、面花艺术创新传承、数字化传承和产业化发展四个方面探究现代社会环境下陕西面花的传承思路和方法。陕西面花纹样特征适当地运用于产品设计与生活实践中，可以丰富陕西面花的视觉形象，让更多人了解到陕西面花的价值与魅力，真正做到非物质文化遗产的保护与传承。同时其价值阐释部分强调了陕西面花的民俗意义和文化本质，期望可以为陕西面花的研究提供一定程度的参考作用，助力陕西面花的活态传承。

Intangible cultural heritage is the root of national cultural development and cultural confidence. Protecting and inheriting the Chinese nation's intangible cultural heritage is a necessary path for cultural revival in the new era and has profound significance. Shanxi folk flower is an art and culture created and inherited by the people of Shanxi in their production and living practices, and is a visual embodiment of people's folk life and a material carrier of spiritual culture, with its diverse shapes, deep cultural heritage and rich artistic value. As an intangible cultural heritage, Shanxi folk flower is not only a product of local folklore, but also a medium for people in Shanxi to communicate their emotions and express their blessings, which comes from people's daily life and shows the local customs and folklore and deep historical and cultural heritage of Shanxi, and holds people's aspiration for a better life.

This paper studies Shanxi Folk Flower from the perspective of intangible cultural heritage by taking the visual transformation of the pattern characteristics of Shanxi Folk Flower as the starting point and explaining their value. Through data collection and field research, we sort out the history and production process of Shanxi Folk Flower, and then summarize the modeling themes, modeling characteristics, color characteristics and folklore characteristics of Shanxi Folk Flower. Afterwards, using factor extraction and hierarchical analysis, we extracted the pattern characteristics of Shanxi Folk Flower using the "tiger" and "fish playing with lotus" as examples, transformed them through modern design methods, and applied the pattern characteristics to common household items. The design of the pattern is to bring Shanxi Folk Flower closer to the public, and to let more people know the charm of Shanxi Folk Flower art. Finally, we analyze the folk culture value, artistic and aesthetic value, social and humanistic value and economic value of Shanxi Folk Flower, and explore the ideas and methods of inheriting Shanxi Folk Flower in modern society from four aspects: folk culture inheritance,Folk Flower art innovation inheritance, digital development and industrialization development. Appropriate use of Shanxi Folk Flower characteristics in product design and life practice can enrich the visual image of Shanxi Folk Flower, make more people understand the value and charm of Shanxi Folk Flower, and truly protect and inherit intangible cultural heritage. At the same time, the value interpretation part emphasizes the folklore significance and cultural essence of Shanxi Folk Flower, which is expected to provide a certain degree of reference for the study of Shanxi Folk Flower and help the living heritage of Shanxi Folk Flower.