近年来中国汽车业发展势头良好。随着基础设施建设、房地产建设规模的扩大以及个人消费类汽车需求的拉动，无论是乘用车还是商用车，企业规模、产销量都在逐年扩张。但挑战与机遇从来都是共存的。随着汽车制造业企业规模的扩张、国际化战略的施行，汽车全行业不可避免地进入了“多事之秋”。企业缺乏应有的组织架构对危机信息进行收集，不能在大量的信息中甄别出危机的苗头，就很难在危机爆发前识别出信号并及时遏制危机的发展，一些企业的管理者未掌握危机公关的原则及策略，也是企业难以遏制危机或在危机爆发中应对乏力的主要原因。因此，汽车企业构建完善的危机公关体系迫在眉睫。 　　　本文在危机和危机公关理论综述的基础上，分析了当前我国汽车企业发展和危机公关现状，归纳了汽车企业常见的危机类型，介绍了不同企业应对危机的策略和结果。企业面对危机应对措施不同，结果也会大相径庭。缺乏危机意识、应对方式草率的企业，会在危机中置身于被动的地位，而具有危机公关准备，能够灵活运用危机公关策略的企业，往往能在危机中控制局势，减少损失。企业应从危机识别、预警、监控、应对、善后等方面构建危机公关体系，并从组织、制度、资源等方面确保体系的运行，从而达到为企业规避危机、减少危害、消除影响、恢复名誉的目的。本文的研究将为汽车企业构建完善的危机公关体系提供有益的参考。

In recent years, Chinese automobile industries have been developing very well, with the infrastructure constructed, the scale of real estate construction expanding and personal consumer automobiles leading, both passenger and commercial vehicles, market share, enterprise scale are all expanding year after year. However, the challenges and opportunities always exist at the same time. With the enterprise scale expansion of automobile manufacturing industries, the implementation of international strategy, the whole automobile industry inevitably entered "an eventful year". Enterprises lack of proper organization structure to collect and deal with crisis information, so that it is very difficult for them to identify and prevent the development of the crisis before the crisis outbreak. Many managers are lack of full understanding of the crisis, do not understand the principle and strategy of crisis public relations, all of which have become the main reasons during the crisis outbreak. Therefore, the structure of automobile enterprise crisis public relations system is very necessary. 　　　This article is on the basis of crisis and crisis public relations theory, combined with the automobile enterprise development strategy and industry characteristics, analyses the current situation of the development of Chinese automobile enterprises and crisis public relations, summarizes the types of automobile enterprises common crisis and relative strategies, and analyzes the reasons according to strategies and results against the crisis of the different enterprises. Facing the coming crisis, when enterprises carry out different measures, the results will also be quite different. Some enterprises which are lack of a sense of crisis, and whose measures are careless may be in the passive position during the crisis, while those enterprises which have great sense of crisis public relations and can use the crisis public relations freely, often can control the situation in the crisis and reduce the loss. Therefore, it is indispensable to establish the perfect system of crisis public relations in the enterprise. I suggest that the enterprises should establish the system of crisis public relations in the crisis identification, early warning, monitoring, response, rehabilitation and other aspects, and maintain the system security in the organization, system and resources aspects, so as to achieve the goal of avoiding crisis, harm reduction, eliminating the influence, restoring the reputation for the enterprise. The study of this article will provide a useful reference for establishing the perfect system of crisis public relations for the enterprises.