党的二十大报告强调要全面推进乡村振兴，坚持农业农村优先发展，扎实推动乡村产业、人才、文化、生态、组织振兴。如何实现乡村全面振兴，对农村而言不仅要依托挖掘特色资源，而且要因地制宜研究、科学战略谋划。当前，革命老区发展相对落后，但红色文化资源丰富，发展红色旅游成为其全面推进乡村振兴破题之解。实践证明，发展红色旅游不仅可以带动当地经济发展，还可以弘扬红色文化，全面推进革命老区乡村振兴。山西省武乡县砖壁村地处革命老区腹地，经济发展水平较为低下，但红色旅游资源禀赋良好，发展环境充盈，发展潜力较大且体验感较好；从现实情况看，通过发展体验式红色旅游助力乡村振兴是砖壁村的重要路径，因此进行体验式红色旅游发展战略的选择与制定也就成为砖壁村发展的关键所在。

本文以砖壁村体验式红色旅游发展为研究对象，在战略管理理论、体验经济理论、可持续发展理论的指导下，借鉴已有研究成果，在实地调查砖壁村实际情况的基础上，运用PEST模型、波特五力模型、SWOT模型着重分析了砖壁村体验式红色旅游的发展环境，并通过AHP-SWOT模型分析结果进行砖壁村体验式红色旅游发展战略定位，进而制定出乡村振兴背景下砖壁村体验式红色旅游发展战略措施和保障措施。研究发现：砖壁村发展体验式红色旅游在国家地方政策支持，借力武乡县创建全域旅游县城及红色旅游融合发展示范县的契机以及市场需求增长的机遇下，具有独特的资源及共生优势、政治优势、体验优势，但也存在开发模式单一、市场化程度低、开发尚处于初级阶段的劣势，面临着国内其他省市红色旅游景区及不同类型旅游行业竞争对手威胁、游客需求多样化、村企联建处于摸索阶段的挑战；乡村振兴背景下砖壁村体验式红色旅游发展应优先考虑混合型战略，即集中内部优势与减少外部风险相结合的ST战略，相应的实施措施包括：加强体验式红色旅游融合发展，以构建完整产业链推进乡村振兴；加强体验式红色旅游资源集聚发展，以产业体系可持续推动乡村振兴；加强体验式红色旅游品牌创新，以市场需求导向推动乡村振兴；加强体验式红色旅游村企共建互动发展，以整村运营推动乡村振兴；加强体验式红色旅游人才建设，以产学研创协同育人推动乡村振兴；同时应积极采取资金保障、基础设施保障、宣传营销保障及服务保障措施。本研究及成果有利于推进砖壁村体验式红色旅游的发展，助力砖壁村乡村振兴的全面实现，对其他地区体验式红色旅游的发展和乡村振兴也具有参考价值。

The report of the 20th National Congress of the Communist Party of China emphasizes the need to comprehensively promote rural revitalization, prioritize the development of agriculture and rural areas, and solidly promote the revitalization of rural industries, talents, culture, ecology, and organizations. How to achieve comprehensive rural revitalization, for rural areas, it is not only necessary to rely on exploring unique resources, but also to study and scientifically plan strategies according to local conditions. At present, the development of revolutionary old areas is relatively backward, but the red cultural resources are abundant. Developing red tourism has become the solution to its comprehensive promotion of rural revitalization. Practice has proven that developing red tourism can not only drive local economic development, but also promote red culture and comprehensively promote rural revitalization in revolutionary old areas. Zhuanbi Village in Wuxiang County, Shanxi Province is located in the hinterland of the revolutionary old area, with a relatively low level of economic development. However, the red tourism resource endowment is good, the development environment is abundant, the development potential is large, and the experience is good; From a practical perspective, promoting rural revitalization through the development of experiential red tourism is an important development path for Zhuanbi Village. Therefore, the selection and formulation of experiential red tourism development strategies have become the key to the development of Zhuanbi Village.

This article takes the development of experiential red tourism in Zhuanbi Village as the research object. Guided by strategic management theory, experiential economy theory, and sustainable development theory, and drawing on existing research results, based on on-site investigation of the actual situation in Zhuanbi Village, the PEST model, Porter's Five Forces model, and SWOT model are used to analyze the development environment of experiential red tourism in Zhuanbi Village, And analyze the results of the AHP-SWOT model to position the development strategy of experiential red tourism in Zhuanbi Village, and then formulate strategic measures and guarantee measures for the development of experiential red tourism in Zhuanbi Village under the background of rural revitalization. Research has found that the development of experiential red tourism in Zhuanbi Village has unique resource and symbiotic advantages, political advantages, and experiential advantages under the support of national and local policies, the opportunity to create a comprehensive tourism county and a demonstration county for integrated development of red tourism in Wuxiang County, and the opportunity to increase market demand. However, there are also disadvantages such as a single development model, low marketization level, and still in the early stage of development, Faced with the challenges of red tourism scenic spots in other provinces and cities in China, as well as competitors in different types of tourism industries, diverse tourist demand, and the exploration stage of village enterprise joint construction; In the context of rural revitalization, the development of experiential red tourism in Zhuanbi Village should prioritize a hybrid strategy, which combines internal advantages with external risks reduction. The corresponding implementation measures include: Strengthen the integrated development of experiential red tourism to build a complete industrial chain and promote rural revitalization; Strengthen the agglomeration and development of experiential red tourism resources, and promote rural revitalization through sustainable industrial systems; Strengthen the innovation of experiential red tourism brands and promote rural revitalization based on market demand orientation; Strengthen the collaborative and interactive development of experiential red tourism villages and enterprises, and promote rural revitalization through the operation of the entire village; Strengthen the construction of experiential red tourism talents and promote rural revitalization through collaborative education between industry, academia, research and innovation; At the same time, measures should be taken to ensure funding, infrastructure, publicity and marketing, and services. This study and its results are beneficial for promoting the development of experiential red tourism in Zhuanbi Village, assisting in the comprehensive realization of rural revitalization in Zhuanbi Village, and also have reference value for the development of experiential red tourism and rural revitalization in other regions.

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