互联网的发展推动互联网金融的兴起，给世界金融体系带来了根本性的变化。互联网金融信息服务行业应运而生，涌现许多互联网金融信息服务商。面对行业同质化愈来愈严重以及潜在进入者的威胁，传统业务受到巨大冲击，现有的商业模式已经无法满足公司业务发展需求，实施商业模式创新，拓展全新的市场空间，成为我国互联网金融信息服务商需要完成的首要任务。
本文梳理相关国内外文献的基础上，结合东方财富具体案例，研究商业模式创新对企业经营绩效的影响。首先，本文对商业模式、商业模式创新进行概念界定，并对商业模式创新与企业绩效评价方法的相关理论进行阐述，根据相关概念理论构建商业模式分析框架；其次，对互联网金融信息行业商业模式创新代表企业东方财富公司进行背景介绍，基于商业模式分析框架，对东方财富商业模式创新的动因和路径进行具体分析，将东方财富商业模式创新路径划分为三大维度创新，分别为价值主张创新、价值创造与传递创新以及价值获取创新；最后，通过财务指标分析商业模式创新对盈利、营运、偿债和发展能力的影响，采用EVA值指标分析商业模式创新对企业投资价值的影响，非财务指标分析商业模式创新对企业市场占有率、创新能力和品牌影响力的影响，综合评价商业模式创新对东方财富经营绩效的影响。
研究表明，东方财富实施商业模式创新为企业增加了新的利润点，提高了营业收入，增强了企业的核心竞争力，扩大了市场经营范围。与此同时带来了营运能力不佳、成本费用过高等问题。针对这些问题，本文最后以商业模式创新路径角度给出建议，以期本文的研究能够为东方财富以及准备商业模式创新的企业提供参考价值。

The development of the Internet has promoted the rise of Internet finance, which has brought fundamental changes to the world financial system. The Internet financial information service industry has emerged as the times require, and many Internet financial information service providers have emerged. Facing the increasingly serious homogenization of the industry and the threat of potential entrants, the traditional business has been greatly impacted, and the existing business model has been unable to meet the company's business development needs. Implementing business model innovation and expanding new market space have become the primary tasks for Chinese Internet financial information service providers.
On the basis of sorting out relevant domestic and foreign literatures and combining with the specific case of Oriental Fortune, this paper studies the impact of business model innovation on the business performance of enterprises. First of all, this paper defines the concept of business model and business model innovation, and expounds the related theories of business model innovation and enterprise performance evaluation methods, and builds a business model analysis framework according to related concept theories. On behalf of the enterprise Oriental Fortune Company, it introduced the background. Based on the business model analysis framework, he made a specific analysis of the motivation and path of the business model innovation of the Oriental Fortune. The innovation path of the business model of the Oriental Fortune was divided into three dimensions of innovation, namely, value proposition innovation, value proposition innovation, and value proposition innovation. Create and deliver innovation and value acquisition innovation. Finally, this paper analyze the impact of business model innovation on profitability, operation, debt repayment and development capabilities through financial indicators, and use Economic Value Added to analyze the impact of business model innovation on enterprise investment value, non-financial indicators analysis The impact of business model innovation on the market share, innovation ability and brand influence of enterprises, and comprehensively evaluate the impact of business model innovation on the business performance of Oriental Fortune.
Research shows that the implementation of business model innovation by Oriental Fortune has added new profit points for the enterprise, increased operating income, enhanced the core competitiveness of the enterprise, and expanded the scope of market operations. At the same time, it brings problems such as poor operating capacity and high cost. In response to these problems, this paper finally gives suggestions from the perspective of business model innovation path, hoping that the research in this paper can bring reference value to Oriental Fortune and enterprises preparing for business model innovation.

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