在改革开放的进程中经济快速发展，我国房地产也出现了楼市繁荣的大好景象，房地产市场日益走向规范。目前，房地产业已经成为中国国民经济的支柱产业之一，但从另一方面看，中国的房地产业尚未真正建立起现代企业制度，体制上存在许多弊端，综合竞争力较弱，房地产企业必须重新审视竞争环境，提高企业竞争力。因此，对我国房地产企业竞争力的研究，对于企业在激烈竞争中的发展有重大理论与现实意义。 本文从房地产企业发展的背景入手，在对国内外研究理论的基础上对竞争力、企业竞争力、企业竞争力评价理论以及房地产企业竞争力进行了分析总结。定量分析了影响房地产企业竞争力的内部因素和定性分析了影响房地产企业竞争力的外部环境。通过对影响房地产企业竞争力因素的分析和对现阶段我国房地产企业发展状况的总结，分析出了我国房地产企业发展存在的问题，以及房地产企业竞争力弱的表现。构建了房地产企业竞争力的评价指标体系，并运用层次分析法构建了评价模型得出了影响房地产企业竞争力各指标要素的重要程度，并对我国房地产行业的部分企业加以论证说明，为提高房地产企业竞争力提供了参考价值。对其他房地产企业竞争力评价也可作类似的解释。 最后，文章通过对房地产企业竞争力定性分析与定量分析相结合，从提高内部管理水平、创新营销策略、重塑企业品牌、以及对企业文化的树立四大方面提出了提升我国房地产企业竞争力的对策建议。

With rapid economic growth in the process of reform and opening up, China's real estate, there have been a great scene of the housing boom, real estate market is increasingly coming to standardization. Currently, real estate has become one of the pillar industries of China's national economy, but on the other hand, China's real estate industry has not yet truly established a modern enterprise system, the current system has many drawbacks, weak comprehensive competitiveness, The real estate enterprise must review the competitive environment, improve the competitiveness power of enterprises. Therefore, the research of competitiveness power of the real estate enterprises in China has major theoretical and practical significance for the development of enterprises in the fierce competition. Start from the real estate business development background, and base on the theory at home and abroad ，we analyzed and summarized competitiveness, the competitiveness of enterprises, enterprise competitiveness evaluation theory and the real estate business competitiveness. Quantitative analyzed the internal factors which affect the competitive power of the real estate enterprises and qualitative analyzed he external environment factor which affect the competitive power of the real estate enterprises. Through the analysis of the competitive factors of the real estate companies and a summary of the current status of China's real estate business development, analyzed of the problems in the development of China's real estate enterprises, and real estate enterprises competitive power performance.Built enterprise competitive power evaluation index system, and using the analytic hierarchy process to build the evaluation model has come to affect the real estate enterprise competitive power indicator elements, and the real estate industry in China, part of enterprises to be demonstrated, for the improve of competitive power of the real estate companies provide the reference value. Evaluation of other real estate companies can also make a similar explanation.Last through the theory methodology which combined the qualitative analysis and quantitative analysis, the article gave the suggestions on the below 4 point of how to improve the competitive power: improving the internal management, innovative marketing strategies，reshaping the corporate brand, as well as to establish four main areas of corporate culture.