随着我国住房制度改革的深入和国民经济的发展，房地产业迅速成长壮大，已经成为国民经济的支柱产业之一。但随着市场竞争的加剧以及国家的宏观调控政策的出台，房地产企业生存和发展的外部环境日益严酷。战略联盟能够有效地整合企业内外资源、迅速增强企业的竞争实力、适应快速变化的外部环境、实现企业的跨越式发展并实现联盟成员间的多赢，并能有效促进整个产业的发展。但是目前国内房地产行业的战略联盟资源集中度低、抗风险能力差、联盟企业短期行为严重，从整体发展水平来看，我国房地产企业战略联盟还处于成长阶段，联盟的成功率不高，包括战略联盟伙伴选择在内的联盟伙伴关系管理是其失败的主要原因，因此本文的研究显得十分必要。 本文在房地产企业战略联盟相关理论综述的基础上，分析了我国房地产企业战略联盟的现状，针对我国房地产企业战略联盟中存在的主要不足，重点研究了两个问题，一是房地产企业战略联盟伙伴的选择与评价，首次利用可拓层次分析法对于联盟伙伴进行评价，以提高联盟伙伴选择的科学性；二是从关系资本角度，构建了包含联盟伙伴关系建立、联盟伙伴关系维护、联盟伙伴关系评价及联盟伙伴关系调节四个方面的房地产企业战略联盟伙伴关系管理体系。论文以万达集团的战略联盟为例，从实证方面对房地产企业的战略联盟伙伴关系进行了探讨。本文的研究将为房地产企业战略联盟的伙伴选择及关系管理、降低联盟失败率提供有益的参考。

With the deepening of China's housing reform and national economic development, real estate quickly grow and has become one of the pillar industries of the national economy. However, with the intensifying of market competition and the Implementation of a variety of housing control policy, the survival and external development environment of real estate enterprises increasingly become harsh. Strategic alliances can effectively integrate internal and external resources, adapt to rapidly changing external environment, rapidly increasing the competitiveness of enterprises, comply the rapid development of enterprises, achieve win-win between the alliance members and will also be effective in promoting the development of the whole industry. Strategic alliance of the domestic real estate industry is still in the loose stage, concentration of resources, insufficient funds, poor ability to resist risks and serious short-term behavior of alliance have seriously hindered the development of China's real estate industry. From the perspective of the overall level of development, China's real estate business strategic alliance is still in the growth stage, the alliance's success rate is not high, the alliance partner relationship management and strategic alliance partner selection is the main reason for its failure, so this paper appears to be very necessary. This paper summarizes the rated theory of the real estate enterprise strategic alliance, analyzes the status of the domestic real estate strategic alliance and focusing on two problems. One problem is the selection and evaluation of real estate companies strategic alliance partners. This paper uses the EAHP method to evaluate the coalition partners in order to improve the scientific nature of the alliance partner selection. Secondly, this paper constructs the partner relationship management system of real estate strategic alliance. This system contains the establishment of alliance partnership, the maintenance of alliance partnership, the evaluation of alliance partnerships and the adjusting of alliance partnership. Paper takes Wanda Group's strategic alliance for example to study real estate business strategic alliance partnerships from the empirical aspects. This study will be provide a useful reference to the real estate business strategic alliance partner selection and relationship management, to reduce the rate of alliance failure.