对于大学生婚恋观的教育与引导问题，一直以来都是当代大学教育不可缺少的重要组成部分。婚姻与人的一生都有密切且深远的关系，家庭作为社会的基本单位，它的成败直接影响着现代社会的根基和发展。而作为社会未来发展主力军的大学生，他们婚恋观的积极健康、正确理性与否不仅关系着大学生自身身心健康、学业成绩，更关系到整个国家和民族将来的和谐发展和国民整体素质的提升。 近年来在各大电视台热播的电视婚恋节目，作为电视相亲交友的平台，以其更快捷、广泛的传播方式给当代青年婚恋观带来了巨大的冲击。这些电视婚恋节目在满足受众休闲娱乐需求的同时也大量的充斥着拜金主义、享乐主义等价值观，这对节目的受众群体尤其是心智还不成熟的大学生来说，会对其价值观、恋爱观、婚姻观等诸多方面产生不良的影响。 本文试通过研究分析电视婚恋节目发展的主要进程、热播的社会需求和受众群体等不同层面的原因分析，并针对性的选取十所西安高校的在校大学生进行调研。由调查问卷结果分析汇总得出当代大学生婚恋观的现状、在电视婚恋节目折射下婚恋观的发展趋势及对大学生婚恋观产生影响的因素。其中笔者重点分析电视婚恋节目对大学生婚恋观产生的正负两方面影响，结合社会舆论尤其是电视婚恋节目导向、价值观教育、家庭教育理念、大学生自身这四个方面提出相应的教育对策。

For the education and guidance of college students marriage concept, contemporary university education has always been an important and indispensable component. Marriage and human life has a close and meaningful relationships, the family as the basic unit of society, and its direct impact on the success of the foundation and development of modern society. As the main force of the future development of the community college, they are active and healthy marriage concept, right reason or not is not only related to the college's own physical and mental health, academic achievement, and more related to the development and enhance the overall quality of people throughout the state and nation in the future harmony. In recent years, major television hit TV show marriage, dating personals as a television platform, with its more efficient, broad dissemination to contemporary youth Marriage Concept with a huge impact. The television audience Marriage recreational programs to meet the demand but also filled with a lot of money worship, hedonism, and other values, the program for this audience, especially the mind is not mature students, will their values, comes to love, views on marriage and other adverse effects in many aspects. This paper mainly through research and analysis process marriage TV program development, hit the social needs and audiences, such as different levels of cause analysis, combined with targeted universities in Xi'an select ten college students to conduct research. Analysis of the survey results are summarized Marriage Views of Contemporary College Students come to the status quo, and the television program refraction marriage under the Marriage Outlook trends and factors that have an impact on the college outlook of marriage. In which the author focuses on the analysis of television programs both positive and negative aspects of Marriage Concept college impact, combined with social media, especially television program guide marriage, ideological and political education, family education philosophy, college education strategies and propose appropriate measures for their own four aspects .