根据制度理论和RBT理论，我们证明了绿色创新对GSCM实践与环境和经济绩效之间的关系有积极的中介作用。研究中对绩效与GSCM绩效之间的联系进行了检验。在这项研究中，我们随机收集了107家巴基斯坦制造业企业的原始数据，这些企业包括小型、中型和大型企业。发达国家已经启动了许多环境标准，并提出了创新的想法来满足生产过程中的环境标准，如废弃材料和有害化学品的处理。本研究旨在实证研究企业形象如何在巴基斯坦制造业企业的GSCM实践和企业绩效之间发挥中介作用。我们从107家小型、中型和大型制造企业收集了原始数据，本研究的受访者是目前的供应链经理和主管。我们使用了SPSS软件来分析我们的数据。我们使用了5点李克特量表来获取数据。另外，我们的研究结果表明，绿色创新对企业的成功至关重要，因为它具有重要的中介作用。政策制定者和从业者需要在公司内部实施GSCM实践，为消费者生产高质量的商品，除此之外，公司的业绩也会增加。

In the light of Institutional theory and RBT theory, we proved that Green Innovation positively mediates the relationship between GSCM practices with environmental and economic performance. The linkage between performance and GSCM performance has been tested in the study. In this research, primary data of 107 Pakistani manufacturing firms were collected randomly from small, medium and large scale firms. Developed countries have initiated many environmental standards and come up with innovative ideas to meet environmental standards in production processes such as disposal of waste materials and harmful chemicals. This study aims to empirically investigate how corporate image plays a mediating role in the relationship between the GSCM practices and firm performance in manufacturing firms of Pakistan. A primary data weas collected from 107 small, medium and large scale manufacturing firms, the respondent in this research study are the present supply chain managers and supervisors. The SPSS software was used to analyze our data. We used a 5-point Likert scale to obtain data. Also, our study findings suggest that green innovation is crucial for the success of firms because of its significant mediating role. The policy makers and practitioners need to implement GSCM practices within the firms to produce quality goods for consumers, besides that, the company’s performance will increase.

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