摘 要 随着当前我国信息技术产业的飞速发展，信息时代商务方式的主流正逐渐走向电子商务，这对传统的企业内部生产经营及管理的模式，都产生了较大的冲击和影响。我国是农业大国，为顺应信息时代的整体趋势，农产品企业也纷纷投入人力和财力，根据电子商务运营模式来改造企业的运营和管理，建立起农产品产销运作的电子商务运营体系。但是由于农产品相关行业具有自身独特的特点、运营管理模式及市场规律，如果盲目的跟风电子商务，没有适合自身特点的电子商务发展策略和成熟可靠的具体实施方案，就不能真正实现企业在电子商务领域积极健康的发展。 基于上述背景，本文选择了从事农产品运输及销售的万邦农产品物流园作为研究对象，在对万邦农产品物流园简介的基础上，通过问卷调查及访谈等方法，结合其自身特点从基建、人才、物流、支付等方面对其电子商务现状进行了分析；进一步剖析了万邦农产品物流园电子商务发展中存在的问题，主要包括电子商务经营观念、产品、物流配送及支付问题；深入探究得出以上问题的原因：品牌缺失、外围基础设施建设不完善、物流配送体系不健全以及农产品质量标准体系不健全等；最后，通过对万邦农产品物流园发展电子商务进行内外部环境的分析，提出了进一步发展策略和建议，如加强对电子商务的重视程度和电子商务部门的组织建设，改善电子商务基建设备并打造专业的电子商务平台，加强电子商务人才培养和完善人才激励制度，建立应用信息技术的物流配送系统，推广信用社网上支付并强化第三方支付平台的使用等。论文的研究对于农产品销售和配送企业特别是万邦物流园电子商务的发展提供理论参考，具有一定的借鉴意义。

Abstract With the rapid development of the information technology industry in our country, the mainstream business mode in the information era has gradually move toward e-commerce, the traditional enterprise internal operation and management mode, has a great impact and influence. China is a large agricultural country, the overall trend of the information age, agricultural enterprises have invested human and financial resources, to improve the operation and management of enterprises based on e-commerce operation mode, establish the operation system of agricultural products of production and marketing of electronic commerce. But because the agricultural product industry has its own unique characteristics, operation management and market rules, follow the trend of electronic commerce if the blind, no e-commerce development strategies suited to their own characteristics and mature and reliable specific implementation plan, can realize the enterprise in the field of electronic commerce healthy development. Based on the above background, this paper chooses to engage in the transport of agricultural products and sales of Henan Wanbang Logistics Park as the research object, based on the brief introduction of Henan Wanbang logistics park, through questionnaire survey and interviews, combining with its own characteristics from the infrastructure, personnel, logistics and payment aspects of Henan Wanbang electronic commerce logistics park the status quo is analyzed; further analysis of the existing Henan Henan Wanbang e-commerce logistics park development issues, including management concept, e-commerce products, logistics and payment problems, explore the cause of the problem: the lack of brand and the peripheral infrastructure construction is not perfect, the logistics system is not perfect and the quality of agricultural products the standard system is not perfect; finally, analyze the internal and external environment for Henan Wanbang logistics park development of electronic commerce, put forward Henan Wanbang Logistics Park further development strategies and suggestions for the development of electronic commerce a set, such as strengthening of electronic commerce and the importance of electronic commerce departments of the organization construction, improve e-commerce infrastructure and build professional e-commerce platform, strengthen e-commerce talents and improve the incentive system, the establishment of logistics distribution system the application of information technology, promotion of online payment and credit cooperatives to strengthen the use of the third party payment platform etc.