以美国沃尔玛、德国麦德龙、法国家乐福与荷兰万克隆为首的大型零售集团在市场占据着越来越重要的地位，它们通过创新优化供应链，改变了消费者购买和消费模式，创造了巨大的经济效益。上世纪八、九十年代我国的零售企业取得了长足的发展，但随着入世后各种对外贸易限制性条款的取消，受到了国外知名连锁零售企业的巨大冲击。零售企业间的竞争已转化为供应链之间的竞争。我国连锁零售业供应链中的采购、仓储、运输诸环节存在种种问题，严重影响了我国连锁零售业市场的竞争力。客观评价连锁零售业供应链竞争力，识别存在问题，对我国连锁零售企业竞争力提升具有重要现实意义。 本研究在对供应链管理的概念及特点进行充分阐述的基础上，对连锁零售业供应链竞争力的概念进行了界定；以供应链理论为基础，综合已有的研究成果，分析了连锁零售业竞争力的构成要素；应用层次分析法（AHP）和模糊综合评价法围绕连锁零售企业和供应链采购管理、配送管理、库存管理和客户关系管理四大核心业务流程，构建了连锁零售企业供应链竞争力的模糊综合评价模型；最后以K企业为例对其供应链竞争力进行了综合评价，验证了模型的合理可行性，并提出了提升该企业供应链竞争力的对策建议。本研究对连锁零售企业供应链竞争力的提升有一定的参考价值。

The United States WAL-MART, Metro of Germany, France Carrefour and Holland Million Clones lead in the market occupies an increasingly important position, they changed consumers’ purchase and consumption patterns and created a huge economic benefits by optimizing the supply chain . China's retail enterprises have made great development in eighty or ninety years of the last century, but with the cancellation of various foreign trade restrictive clauses after entering WTO, they were impacted by the well-known foreign retail enterprises greatly. The competition between the enterprise is increasingly into the competition between supply chains. Chain retail industry in China has not formed the customer-oriented supply chain strategy, supply chain procurement, warehousition, transport links exist various problems,which impacts Chain Retail Enterprise competitiveness heavily.It has important practical significance to evaluate the retailing supply chain competitiveness, identify problems and promote enterprise core competence. This study was based on the concept and characteristics of supply chain management to defined the concept of Retailing Supply Chain Competitiveness;and based on the supply chain theory to analyz the elements of competitiveness of retail chain with existing research results; applicated analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method on customer relationship management, organization management and supply chain procurement management, inventory management of supply chain, supply chain logistics management of chain retail enterprise, the fuzzy comprehensive evaluation model was established;finally, a case study of K company to its supply chain competitiveness of the comprehensive evaluation, verified the feasibility of the rational model, and put forward the countermeasures to enhance the competitiveness of the enterprise supply chain. This research must have the value to improve the competitiveness of the supply chain of chain retail enterprises.