文化产业被誉为“朝阳产业”，通过多年来探索与发展，这种以创意为核心，承载着文化与经济双重效应的新兴产业，已迅速成为了二十一世纪全世界经济发展中最具经济增长潜力的突破口。近几年来，我国出台了各项政策引导和鼓励各地发展文化产业。西安作为引领西部文化产业建设的先驱城市，在发展中取得一定成绩，也遇到很多问题。 本文搜集、鉴别、整理了马克思主义文化生产力文献，并对历代领导人对于马克思主义文化生产力的理论进行了归纳总结，研究了文化生产力的定义、构成、特征、规律，并通过对文献的研究，形成了本文的理论基础。在此基础上指导文化产业的发展，要从文化产业的发展环境、发展路径以及特色文化产业三个方面进行研究。 按照上述理论研究的方向，在对西安文化产业总体情况介绍的基础上分别就西安文化产业发展环境、发展路径及特色文化产业的现状进行了分析，在与北京、上海、深圳、美国、日本、韩国文化产业发展的比较研究中，总结了各地成功经验对西安发展文化产业的启示，实践证明文化产业发展离不开良好的环境，需要合理有效的发展路径，并高度依赖鲜明的特色。 通过对西安整个文化产业及其西安曲江文化旅游股份有限公司个案分析，分析了西安文化产业发展中的问题，主要包含发展环境不完善、缺乏良性产业链、产业集群优势未能发挥、特色文化产业发展缓慢等。存在这些问题的主要原因是客观条件落后、文化产业发展各项体制不完善，缺乏交流与合作，创新力度不足。 针对上述西安文化产业发展的问题及其成因，提出了发展西安文化产业的对策：立足经济发展新常态，以“一带一路”为契机促进文化产业的发展；完善政策、人才、资本、技术、市场体制，优化文化产业发展环境；重视交流与合作，拓宽西安文化产业发展路径；积极尝试创新，增强特色文化产业发展后劲。

Culture industry is known as "sunrise industry", through the exploration and development for many years, this new industry with creativity as the core, and support the culture and economy, has rapidly become the most economic potential breakthrough in 21st century all over the world. In recent years, our country introduced various policies to guide and encourage the development of cultural industry. Xi 'an as the pioneer of western cultural industry construction, get some achievements, also met a lot of problems in the development. This paper collected, identified, finished the Marxist cultural productivity literature, and summarized generations of leaders for the theory of Marxist cultural productivity, studied the definition, composition, characteristics and regularity of cultural productivity, and through the study of literature, formed the theoretical basis of this paper. Based on this to guide the development of cultural industry, study from three aspects including development environment, development path of cultural industry and characteristic culture industry. According to the direction of the theory research, based on the introduction to the overall situation of Xi 'an cultural industry. Respectively analyzed the present situation from development environment, development path of Xi 'an cultural industry and characteristic culture industry, by comparison with Beijing, Shanghai, Shenzhen, the United States, Japan, South Korea's culture industry development, Summarized the successful experiences around the revelation for the development of cultural industry in Xi 'an, practice proves that the cultural industry development can not leave the good environment, need the reasonable and effective development path, and is highly dependent on distinct characteristics. Through the analysis for the whole cultural industry of Xian and Qujiang cultural tourism co., LTD., analysis of the problems in the development of Xi 'an cultural industry, mainly contains the imperfect development environment, the lack of the benign industrial chain , advantages of industrial cluster failed to exert, and the slowly development characteristic culture industry, etc. The main reason of these problems is the backward objective conditions, imperfect system of cultural industry development, lack of communication and cooperation, and the innovation is insufficient. Contrapose the problems and causes of the Xi 'an cultural industry development, present the countermeasures of Xi 'an cultural industry development: based on the new normal of economic development, "One Belt and One Road" as an opportunity to promote the development of cultural industry; perfect policy, talent, capital, technology, market system, optimize the environment of culture industry development; attaches great importance to the communication and cooperation, broaden the Xi 'an cultural industry development path; try to innovate actively, and enhance the staying power of characteristic culture industry development.