在乡村振兴战略全面推行的背景下，乡村旅游业展现出前所未有的活力，同时催生了创意文化产业的繁荣。文化旅游的深度交融不仅显著推动了经济发展的步伐，现已成为驱动乡村经济增长的核心引擎和主要产业支柱。随着旅游需求日益多元化，消费者对乡村旅游创新产品的品质追求日益提高。作为承载乡村传统艺术的媒介，文创产品的设计价值愈发凸显。将乡村的文化宝藏与创新设计相融合，旨在通过独特且富有地方特色的文创产品，更深入地揭示乡村文化的底蕴与活力。因此，如何通过提升乡村旅游文创产品的创意设计，使之成为推动乡村旅游产业持续增长的关键策略，正是本文探讨的核心议题。

当前，我国正处于全面推进乡村振兴战略的关键时期，而旅游文创产品作为传统文化与现代创意的结合，对于促进乡村振兴、传承地方文化、激发乡村活力具有重要意义。作为陇南地区的重要组成部分，徽县自古就是文化荟萃之地，拥有丰富的历史文化积淀和独特的地域特色。因此，本研究旨在以乡村振兴为视域，以徽县为案例，深入探讨旅游文创产品的创新设计，旨在挖掘和发掘徽县乡村旅游文化资源，推动当地旅游业的可持续发展。

该文共包含六个部分：首部分为引言，将详细叙述本研究的背景、目标、重要性，以及国内外相关领域的研究概览，并明确研究的方法和创新点；第二部分将进行理论基础的解析，具体讨论乡村振兴策略及乡村旅游文创产品的定义和内涵；第三部分则深入探讨乡村旅游与文创产品的现况，包括乡村旅游产业的发展状况，文创产品在乡村旅游中的开发优势，其设计价值的体现，以及一些具有代表性的乡村旅游文创产品案例分析；第四部分为乡村振兴视域下陇南徽县旅游文创产品设计开发与探索，探究陇南徽县旅游文创产品的设计源点、陇南徽县旅游文创产品设计的元素提取以及陇南徽县旅游文创产品的设计元素转化方法；第五部分为乡村振兴视域下陇南徽县旅游文创产品设计思路，阐述产品的定位、目标

消费者、设计原则及设计方法；第六部分为乡村振兴视域下陇南徽县旅游文创产品设计实践，包括产品名称、产品标志、产品视觉识别系统、辅助图形以及文创产品的分类设计。希望通过本文的设计研究能够促进陇南徽县旅游经济的发展与传统文化传播，打造专属于陇南徽县的旅游文创产品，助力传统文化传承。

Under the background of the comprehensive implementation of the rural revitalization strategy, rural tourism has shown unprecedented vitality, and has spawned the prosperity of creative and cultural industries. The deep integration of cultural tourism has not only significantly promoted the pace of economic development, but has now become the core engine driving rural economic growth and the main industrial pillar. With the increasingly diversified tourism demand, consumers are increasingly pursuing the quality of innovative rural tourism products. As a medium carrying rural traditional art, the design value of cultural and creative products is becoming more and more prominent. The combination of rural cultural treasures and innovative design aims to reveal the heritage and vitality of rural culture more deeply through unique and local cultural and creative products. Therefore, how to improve the creative design of rural tourism cultural and creative products and make it a key strategy to promote the sustainable growth of rural tourism industry is the core issue of this paper.At present, China is in a critical period of comprehensively promoting the rural revitalization strategy, and as the combination of traditional culture and modern creativity, tourism cultural and creative products are of great significance for promoting rural revitalization, inheriting local culture and stimulating rural vitality. As an important part of Longnan region, Huixian County has been a cultural gathering place since ancient times, with rich historical and cultural accumulation and unique regional characteristics. Therefore, this study aims to explore the innovative design of tourism cultural and creative products from the perspective of rural revitalization and Huizhou County as a case, so as to explore the rural tourism cultural resources in Huizhou County and promote the sustainable development of local tourism.

This paper is mainly divided into six parts: the first part is the introduction, The research background, research purpose and significance, domestic and foreign research status, research content and method, and research innovation points of this paper are expounded; The second part is a review of the related concepts and literature, Explain the rural revitalization strategy and rural tourism cultural and creative products; The third part is the development status of rural tourism and cultural and creative products, Analyze the development status of rural tourism industry, the development advantages of rural tourism cultural and creative products, the application value embodiment of rural tourism cultural and creative product design and the typical cases of rural tourism cultural and creative product design; The fourth part is divided into the design, development and exploration of tourism cultural and creative products in Longnan Huizhou County under the perspective of rural revitalization, Explore the design source point of Longnan Huixian tourism cultural and creative products, the element extraction of Longnan tourism cultural and creative products design and the design element transformation method of Longnan Huixian tourism cultural and creative products; The fifth part is the design idea of tourism cultural and creative products in Longnan Huizhou County under the perspective of rural revitalization, Explain the product positioning, target consumers, design principles and design methods; The sixth part is divided into the design practice of tourism cultural and creative products in Longnan Huizhou County under the perspective of rural revitalization, Including product name, product logo, product visual identification system, auxiliary graphics, mascot and cultural and creative products classification design. It is hoped that the design and research of this paper can promote the development of tourism economy and the spread of traditional culture in Longnan Huizhou County, create tourism cultural and creative products exclusive to Longnan Huizhou County, and help the inheritance of traditional culture.

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