摘要 文化产业的兴起是当今社会发展的一种趋势，更是影响经济体制发展的关键因素。浙江省衢州市是我国著名的历史文化名城，距今已有近2000年的历史，是我国古建筑三雕装饰艺术风格的发源地之一。“衢州三雕”的装饰特点不但具有很高的观赏价值，我们更能从中体会到“明朝的端庄典雅、古朴内秀”、“清朝的大气磅礴、高贵华丽”的艺术风格。“衢州三雕”是我国雕塑历史文化的结晶，只有在当今文创产业兴起的经济大潮中充分发挥自身的优势，打造特色的衢州三雕文化，才能重拾古圣的艺术结晶，将我国独具的传统文化雕塑艺术风格展现给世人，同时促进产业发展，实现衢州三雕从资源技术优势向经济文化优势的转变。 本论文首先通过采用层次分析法，将衢州文创产业发展的影响因素进行筛选，确定评价指标，然后用模糊综合评价法，对衢州古城墙址遗迹公园“韦编三绝”、“立木为信”、“言志”三套创意雕塑方案的阐述进行评价选择，确定最优方案，最后得出结论：衢州“言志”设计方案，在特色地域文化、文化内涵及设计寓意这三方面有独特的创意。衢州古城墙遗址公园是衢州文化的主要体现形式，而衢州作为孔子后人居住地，自古以来受儒家文化的熏陶，儒家文化所体现的“礼”“仁”在衢州体现的淋漓尽致，衢州文化即是儒家文化；衢州近几年经济的高速发展，使其更意识到文化的重要性，学者受历史经典文化的影响，对孔子与儒家的向往自然不言而喻，把衢州打造成孔子或儒家的形象或品牌，不但会正身自己的文化，更会吸引大批学者人才，衢州公园主题雕塑用孔子、儒家文化，也是在向世人宣告衢州更会以礼待人，以德服人；最后在雕塑的寓意上，衢州以谦逊的姿态，向世人求教，探讨，也证明了衢州对人才的渴望和未来美好生活的向往。中国传统文化与创意产业的融合如何成为文化创意产业发展的有效途径用创意产业来解释。 实现这一目标，就必须融合传统文化与创意，传统文化若缺乏良好的创意策略，就得不到消费者的认可，更是丧失了前进发展的动力，创意雕塑也是如此，探索行业文化资源的潜在文化内涵和经济价值，运用文化理念培育和开发新产品就成为了企业提升自身实力与产品核心竞争力的必由之路。

ABSTRACT Under this trend of thinking, the promotion of the integration of economic forms and cultural concepts is also a cultural industry that has arisen in recent years. The rise of cultural industry is a trend of social development today, and it is also a key factor that affects the development of economic system. Quzhou City, Zhejiang Province, is a famous historical and cultural city in China. It has a history of nearly 2,000 years now and is one of the birthplaces of the three carved decorative arts in ancient architecture in China. The decorative features of “Quzhou San Diao” not only have high ornamental value, but also we can appreciate the artistic style of “dignified and elegant Ming Dynasty, ancient Neixiu”, “magnificent Qing dynasty, noble and magnificent”. “Quzhou three carvings” is the crystallization of the history and culture of sculpture in our country. Only in the economic tide of the rise and development of today's cultural and creative industries, we can give full play to its own advantages and create the unique culture of Quzhou three carvings, With the traditional culture and sculpture art style to the world, while promoting industrial development, Quzhou three carved from the technical advantages of resources to economic and cultural advantages of change. In this paper, we first use AHP to screen the influential factors of Quzhou cultural and creative industry development and determine the evaluation index. Then we use fuzzy comprehensive evaluation method to analyze the factors of “Wei Bi San Jue”, “Li Mu Wei Xin”, “Yan Zhi” three sets of creative sculpture program to evaluate the choice of options to determine the optimal program. Finally, the conclusion is drawn that the design scheme of Quzhou "dialect" has its unique creativity in the three aspects of characteristic geographical culture, cultural connotation and design implication. Quzhou City Ruins Park Quzhou is the main form of culture, and Quzhou as a descendant of Confucius living place, since ancient times by the influence of Confucianism culture, Confucian culture reflects the "ceremony" "benevolence" in Quzhou vividly reflect the Quzhou culture is Confucianism; the rapid economic development of Quzhou in recent years has made it more aware of the importance of culture. Scholars have been influenced by the history and culture. It naturally goes without saying that Confucius and Confucianism aspire to make Quzhou a Confucius or Confucian Image or brand, not only will be their own culture, but also attract a large number of scholars talent, Quzhou Park theme sculpture with Confucius, Confucianism, but also to the world declared Quzhou will be more courteous, virtue to serve people; finally in the moral of sculpture On the Quzhou humble attitude to the world to seek advice and discussion, but also proved Quzhou desire for talent and longing for a better life. Through the creative sculpture to explain how the integration of traditional Chinese culture and creative industries become an effective way for the development of cultural and creative industries. To achieve this goal, we must integrate the traditional culture and creativity. If the traditional culture lacks the excellent creative tactics, it will not get the approval of consumers, but will lose the impetus to move forward. The same applies to creative sculpture. In the cultural background of resources, the use of cultural creativity to develop and develop new products, the potential cultural connotation and economic value of the enterprise has become the only way to enhance their own strength and product core competitiveness.