改革开放以来，我国中小企业发展十分迅速，尤其是人们对生态环境的重视，使得作为一种便利交通工具的电动车在人们的出行中所处的地位和所占的份额越来越重要。但是交通事故的日益增多，电动车的质量战略问题一直是困扰行业发展的难题之一，现阶段我国电动车企业的质量管理主要依赖于国外技术，将国内外质量管理技术与国内的现状合在一起将为电动车推广的新时代提供新的途径。因此，对电动车企业进行初步的分析和探讨具有较大的理论和现实意义。 本文首先对质量管理的内涵和外延进行界定，通过对A企业的外部宏观环境和内部微观环境进行分析，首先对企业内部管理进行管理诊断，详细分析了企业组织结构、企业文化(规定了企业全体成员的行为准则，与企业宗旨密切相关，对经理层行为影响较大)、企业资源(是企业战略要素的总和及实力的综合体现)；其次根据企业战略的选择，对企业环境进行问卷评价，应用SWOT方法，为企业A在不同的战略要求下，选择到最合适的质量战略发展模式；最后，从A企业的实际出发，通过分析为A企业以及电动车行业的发展和技术改进提出了相应的对策和建议。

Since the reform and opening up, China's SME development very quickly, especially people on the importance of ecological environment, so that the status and the share of electric vehicles as a convenient means of transport in which people travel more and more important. However, an increasing number of traffic accidents, the quality of the strategic issues of the electric car has been one of the problems plagued the development of the industry, enterprise quality management of electric cars in China at this stage is mainly dependent on foreign technology, quality management technology at home and abroad with the current situation of the domestic aggregate in new era together for the promotion of electric vehicles provide a new way. Therefore, the preliminary analysis and discussion of electric car companies have a larger theoretical and practical significance. This paper first defines the connotation and extension of the quality management through the analysis of the enterprise A macro external environment and internal micro-environment, the first internal management management diagnostic, detailed analysis of the enterprise organizational structure, corporate culture (requiring enterprises of allCode of Conduct, and a member of the purpose of the enterprise is closely related to the behavior of managers greater impact), enterprise resource (the sum of the elements of corporate strategy and the power of expression); questionnaire evaluation followed according to the choice of the corporate strategy of the enterprise environment,apply the SWOT method for enterprise a different strategic requirements, select the most appropriate quality strategy development model; Finally, by analyzing the reality of enterprises from a to a as well as the development of the electric car industry and technical improvements proposed corresponding countermeasures and suggestions.