Ideological and political education is of great significance in guiding the thoughts of college students and constructing their spiritual world, and ideological and political education in colleges and universities plays an irreplaceable role in the process of promoting the modernization of the national governance system and governance capacity. In the context of the extensive use of smart media, the rise and popularization of smart media are influencing and shaping the ideology and behavior of college students, therefore, ideological and political education of college students is facing brand new challenges, but at the same time, it also contains more opportunities for development. General Secretary Xi Jinping attaches great importance to the high degree of integration of the traditional advantages of ideological and political education with information technology. How to better combine smart media with ideological and political education for college students, and how to effectively guide college students to set up a correct worldview, outlook on life, and values through playing the role of smart media, so as to cultivate the socialist builders and successors who are all-roundedly developed in terms of morality, intelligence, physicality, and aesthetics, have become an important topic for colleges and universities to seriously think about and solve. The role of intellectual media has become an important topic for colleges and universities to seriously think about and solve.
The thesis is mainly composed of four parts. The first part introduces the concepts of intellectual media and ideological and political education, which provides theoretical support for the dissertation; the second part explains the opportunities and challenges brought by the current intellectual media to the ideological and political education of college students, while The second part explains the opportunities and challenges brought by the current intelligent media to the ideological and political education of college students, and at the same time, theoretically and practically analyzes the reasons for the opportunities and challenges. The third part summarizes and analyzes the current situation of the ideological and political education of college students in the intelligent media environment by means of questionnaires, and the analysis is divided into three aspects, namely, the intelligent environment of colleges and universities, the exposure of college students to the intelligent media and the use of the intelligent media in ideological and political education work; the fourth part is the key part of the dissertation, which systematically and completely puts forward the measures to strengthen the ideological and political education of college students in the intelligent media environment. The fourth part is the key part of the thesis, which systematically and completely proposes the countermeasures to strengthen the ideological and political education of college students in the intelligent media environment, mainly from four aspects: the society should strengthen the supervision of undesirable information in the intelligent media, colleges and universities should actively build the platform of ideological and political education in the intelligent media, ideological and political educators should strengthen their own team construction and innovate the form of ideological and political education for college students in the intelligent media.