摘 要 随着国家对文化产业的日益重视，图书出版行业竞争也日渐激烈。图书质量是每个出版社的核心问题。出版社要想打造品牌图书、畅销图书、精品图书，图书质量是其坚实的基础。只有提升图书质量，才能赢得图书市场。提升图书质量应成为每位出版人的职业追求和目标。只有高质量的图书才能收获“双效益”，才有利于出版社树立良好的形象。近年来，图书质量不断下滑已成为出版业的一个显著问题，困扰着出版人，因而研究与探索出版社图书质量的提升策略具有积极地现实性和重要性。 本文基于质量、图书质量及质量管理的相关理论，结合Z出版社的实际，分析了Z出版社图书质量存在的主要问题及原因；甄别了图书质量的主要影响因素，借鉴文献分析与问卷调查相结合的方法，构建了图书质量评价指标体系；运用层次分析法确定各指标的权重并以Z出版社的两本图书为例，基于构建的评价指标体系，采用模糊综合评价法对其质量进行评价，实证了本文研究思路及方法的有效性。最后提出了Z出版社提升其图书质量的策略。研究思路及方法为Z出版社及其他出版社制定和实施提升图书质量的策略具有一定的参考意义。

Abstract 窗体顶端 With the increasing emphasis on the cultural industry, the book publishing industry competition is becoming increasingly fierce. Book quality is the core of every publishing house. Press in order to build brand books, best-selling books, boutique books, book quality is its solid foundation. Only to enhance the quality of books in order to win the book market, improve the quality of books should be the publisher of each professional pursuit and goals. Only high-quality books can be harvested "double benefit", it is conducive to publishing a good image. In recent years, the decline in the quality of books has become a significant problem in the publishing industry, plaguing the publisher, so the research and exploration of the quality of the library to enhance the strategy has a positive reality and importance. Based on the theory of quality, quality of books and quality management, this paper analyzes the main problems and causes of the quality of books in Z publishing house. The main influencing factors of book quality are analyzed, and the literature analysis and questionnaire This paper uses the method of AHP to determine the weight of each index and takes the two books of Z Publishing as an example. Based on the evaluation index system, the fuzzy comprehensive evaluation method is used to evaluate the quality of the book. , Which proves the validity of the research ideas and methods. And finally put forward Z publishers to enhance the quality of their books strategy. Research ideas and methods for the Z publishing house and other publishers to develop and implement the strategy to enhance the quality of books has a certain reference value.