兖矿集团有限公司是1996年3月由兖州矿务局整体改制组建的一家国有独资企业，现已发展成为以煤业为主，煤与非煤并重的大型能化集团公司。我国加入WTO后、企业竞争环境发生了剧烈的变化，在这个进程中，兖矿集团同样面临着一系列机会和威胁，如何充分利用机会、规避威胁，在激烈的竞争中获得生存和发展，是一个面向未来发展的战略问题。为此，本文在分析国内外关于战略研究现状之基础上，对兖矿集团发展战略进行了研究，主要的工作和成果如下： （1）通过实地调查，分析了兖矿集团在发展过程中自身存在的问题以及自有的独特竞争优势。为SWOT分析奠定了基础。 （2）运用SWOT方法对兖矿集团在制定和实施煤与非煤发展战略中面临的机会、威胁、优势和劣势进行了分析，得出兖矿集团独特优势有：①拥有世界最先进的综采放顶煤技术；②多喷嘴新型水煤浆气化炉；③地理区位优势；主要问题有：①煤业规模不够大，覆盖面比较窄；②缺乏新的经济增长点，缺乏战略后备资源；③非煤产业档次低，主产品不突出，缺乏竞争力；④在管理体制、人才等方面都和国际现代化公司差距较大。运用波特五力模型对兖矿集团主要产业进行了分析，得出结果如下：①应加大对煤炭战略储备资源的开发，②非煤产业应重点发展煤化工产业。 （3）运用灰色预测模型对兖矿集团原煤产量进行了预测，在此基础上计算了销售收入以及非煤产业所占比重，结合SWOT等相关分析据此提出了兖矿集团未来五年的发展战略和发展目标。 （4）提出了战略实施保障措施。主要有以下几点：科技创新战略，制度创新战略，管理创新战略，产业结构调整战略，培育品牌战略，人才培养战略等。

The yankuang coal group Lit Co. could derived from yankuang mineral bureau, it was bound on the most of part of yankuang mineral bureau, it have already developed a big energy and chemistry corporation that includes coal industry and non-coal industry, but the position of coal industry in The yankuang coal group Lit Co. is a little more important than non-coal industry now. The commercial completion’s environment have changed so violent with china joining the WTO , china have melt into the current of the internationalization along with the coming of 21 centuries and the fact of no boundary of country. The yankuang coal group Lit Co. is facing a lot of opportunity and threats equally during the process of international. Using the opportunity in the maxims degree and evading the threats is a strategic problem that faces to the future development, it also decides the yankuang coal group’s existence and develop in the vehemence commercial competition environment. So this paper studies the strategy of Yankuang Coal Group Lit Co. on the bases of analyzing domestic and internationally study, The most research work and results of this paper are as follows: (1) First, the this paper has analyzed the problem of itself and it' s special competitive advantage based on on- site inspection. This work established the necessarily work of SWOT . (2) The special advantage of Yankuang Coal Group Lit Co. is as follows: ①the most advanced technique of excavating coal; ②its main technique index of syrup gasification stove have exceeded 2-3 percentage points on abroad ones; ③the advantage of its locations; the most problems during it develop are as follows: ①the main industry scale of coal is not so big that can compete on international forum; the overlap is too narrow; ②it also lack the new economic grow point, has not the strategic resources; ③The non-coal industry scale is low, the main product is not outstanding, laces the competition ability; ④there have a big gap on the mechanism of manage, the face of person and so on. This paper has also used poter’s five models to analyzed the most Industry, it have suggested as follows: ①it should put more energy to develop strategic coal resource, ②the key place of non-coal strategy is coal-chemistry industry. (3) The paper has estimated the yanzhou coal limited company’s raw coal yield in the following five years by using the grey estimate model. It also calculated the income of yankuang coal group in the following five years and the scale of non-coal industry in the whole group’s income on the base of grey estimation. It have given yanzhou coal limited company’s the following five years strategic goal. (4) At last, the paper has put forward six measures those assure the smooth implement of yankuang coal group. It includes the following: The strategy of science and technology , the strategy of system innovation, the strategy of management innovation, the strategy of industrial structure adjust, the brand strategy, the strategy of person.