中国宽幅数码喷印设备制造兴起于20世纪90年代末期，在过去的十几年间喷印设备在广告喷绘领域得以飞速的发展。随着数码图像处理及喷印技术的高速发展以及广告喷绘行业竞争日益激烈，数码喷印设备制造业将面临产业升级及外延发展的态势。本文以深圳润天智公司为背景研究该公司的发展战略。深圳润天智公司是我国最早生产宽幅数码喷印设备企业之一，同时也是中国宽幅数码喷印设备制造业的龙头企业。近几年深圳润天智公司在进行股权改革和大力推进技术创新，未来几年将是深圳润天智公司发展的关键时期，也是该公司实现规模经营、品牌扩张的战略机遇期。在此条件下，研究和制定合理有效的公司发展战略十分重要。 　　　本文通过运用战略管理研究的基本理论方法和分析模型，对深圳润天智公司发展面临的外部环境、内部资源及主营业务进行了全面、系统的分析，明确了“做强数码喷绘设备、开拓新的数码喷印应用领域的市场，实现品牌扩张经营”的公司发展目标。同时通过对战略管理成本中价值链的分析研究阐述了该如何合理应用战略成本管理思想，减少管理弊端，提高企业竞争优势。通过本文研究，在数码喷绘机主业方面，采取集中化、差别化及人才战略，充分吸纳国际化技术人才，推进技术创新，提高产品研发能力，加强产品开发和市场推广，不断提高公司产品的国际市场竞争力，积极开拓市场，通过国际化营销手段，提高公司的规模效益；对于新应用领域的产品，如陶瓷数码打印机和纺织印花机等，采取竞争和合作的方式，构建公司战略联盟。最后，制定合理的战略实施对策与保障措施。

China wide-format digital printing equipment manufacturing originated in the late 1990s.In the past decade, printing equipment industry had a rapid development in the advertising field. With the rapid development of digital jet printing technology and advertising industry competition is becoming increasingly fierce, digital printing equipment manufacturing industry will face the industry upgrading and extension of the development of the situation.As this topic research, Corporation has Shenzhen Runtianzhi company much profits from and refers to the significance. Shenzhen Runtianzhi Company is the first to manufacture digital printing equipment and lead company in China.In recent years, Shenzhen Runtianzhi Company carry out the reform of non-tradable shares and enhance technological innovation. Next several years will be the Shenzhen Runtianzhi Company corporate growth crucial phase, is also Shenzhen Runtianzhi Company Corporation realizes the brand to expand, the large-scalemanagement strategic opportunity time. Under this condition, the research and the formulation reasonable effective corporate growth strategy appears especially important. This article utilizes the strategy management study the basic anatomic model and themethod, faced the external environment, the internal resources and primary professionalability to the Shenzhen Runtianzhi Company corporate growth has carried on comprehensively, system's analysis,established “has made the compulsion digital printing Euquipment principal work, realized the brandexpansion management” the corporate growth direction of management. Studies through this article, is making the compulsion digital printing Euquipment principal work aspect, adopts the centralization, the differentiated and the talented person strategy, buys in the internationalization techinical talented person fully, sharpens the product design ability,strengthens the technical innovation and the market introduction, enhances the company product unceasingly the international market competitive power, seeks for the market breach positively, the use internationalization marketing method, raises company's scale benefit;Other product management aspect, adopts the competition and the cooperation way, the construction company strategic alliance. At the same time, has formulated the reasonable strategic implementation countermeasure and the safeguard mechanism.