随着国家新政策的持续调整，房地产行业的生存和发展现已变成一个热点话题。因为众多因素的影响，房地产行业会遭遇各种各样不确定因素产生的风险，其中财务风险普遍存在于房地产行业的日常生产经营中，影响着企业未来的走向。针对房地产企业所面临的财务风险，普遍存在资金周转困难、积压库存、变现时间长等问题。如果不采取控制，公司经营也许会产生问题乃至破产。因而，加强房地产企业的财务风险忧患意识，系统的评价财务风险并采取控制措施至关重要。

论文以Z公司为研究对象，首先对研究背景和研究意义进行介绍；其次，论述国内外研究现状，并对其进行归纳，为下文的研究分析提供理论基础；再次，简要介绍了Z房地产公司的基本情况，从公司的五大财务风险即筹资风险、投资风险、营运风险、收益分配风险和现金流风险出发，并利用财务指标对企业的财务风险初步识别；最后，使用层次分析法计算出财务指标权重，与模糊综合评价法相结合，对公司财务风险进行评分，通过公司的实际经营情况对公司的财务风险做出整体评价，在此基础上对财务风险的控制提出相应优化建议。

论文使用问卷调查的方式选出对公司财务风险具有重要意义的15个财务指标，再根据这些财务指标初步识别公司财务风险；然后，通过选取的15个指标构建层次分析法模型，得出各指标所占的权重，建立模糊评价矩阵，得出各个层次指标的评分值，结合评分值分析企业的总体财务风险；最后针对Z公司提出相应的财务风险控制措施：①营运方面：加快存货周转和保证房产质量；②现金流方面：防范黑天鹅事件和加强应变能力；③投资方面：加强成本费用控制和提高资产管理水平；④收益分配方面：实行多元化发展和增加企业独特性；⑤筹资方面：调整负债结构和合理规划筹资。

With the continuous adjustment of the new national policy, the survival and development of the real estate industry has now become a hot topic. Because of the influence of many factors, the real estate industry will encounter a variety of uncertain factors arising from risks, of which financial risks are common in the daily production and operation of the real estate industry, affecting the future direction of enterprises. In view of the financial risks faced by real estate enterprises, there are general problems such as difficulties in capital turnover, backlog of inventory, and long realization time. Without control, the company may run into problems and even bankruptcy. Therefore, it is important to strengthen the awareness of financial risks of real estate enterprises, systematically evaluate financial risks and take control measures.

This thesis takes Company Z as the research object, first introduces the research background and research significance; secondly, discusses the current research situation at home and abroad, summarizes the relevant theories needed for the thesis, and provides a theoretical basis for the following research and analysis; third, briefly introduces the basic situation of Z Real Estate Company, starting from the company's five major financial risks, namely financing risk, investment risk, operating risk, income distribution risk and cash flow risk, and uses financial indicators to initially identify the financial risk of the enterprise; finally, The financial index weight is calculated using the analytic hierarchy method, combined with the fuzzy comprehensive evaluation method, the company's financial risk is scored, and the company's financial risk is evaluated as a whole through the actual operation of the company, and on this basis, corresponding optimization suggestions are put forward for the control of financial risk.

This thesis uses a questionnaire survey to select 15 financial indicators that are important to the company's financial risk, and then preliminarily identifies the company's financial risk based on these financial indicators; Then, through the selected 15 indicators to build a hierarchical analysis method model, the weight of each indicator is obtained, the fuzzy evaluation matrix is established, the scoring value of each level of indicators is obtained, and the overall financial risk of the enterprise is analyzed in combination with the scoring value; Finally, corresponding financial risk control measures are proposed for Company Z: (1) operational aspect: accelerating inventory turnover and ensuring the quality of real estate; (2) cash flow: preventing black swan events and strengthening resilience; (3) investment: strengthening cost control and improving asset management level; (4) income distribution: implementing diversification and increasing enterprise uniqueness; (5) financing: adjusting the debt structure and rationally planning financing.

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