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论文中文题名:

 中国铝业公司山西企业发展战略调整研究    

姓名:

 史文龙    

学号:

 G01039    

保密级别:

 公开    

学科代码:

 081901    

学科名称:

 采矿工程    

学生类型:

 工程硕士    

院系:

 能源学院    

专业:

 采矿工程    

第一导师姓名:

 钱敏    

第二导师姓名:

 孙兆学    

论文外文题名:

 Study of Adjustment for Development Strategy of Chinese aluminum Shanxi enterprise    

论文中文关键词:

 中铝山西企业 ; 发展战略 ; SWOT分析 ; 战略聚类模型    

论文外文关键词:

 Chinese aluminum Shanxi enterprise ; development strategy ; SWOT analyst ; Strategi    

论文中文摘要:
加入WTO以后,改革开放的力度和国家产业政策发生了变化,中国铝业面临经济环境的巨大变化和激烈的市场竞争。在这种形势下,中铝山西企业为了应对铝业发展形势的变化,为了企业自身的长远发展,必须适时对发展战略作出调整。 本文在介绍战略管理理论发展及最新成果的基础上,对国内外铝市场供需状况作了全面的分析、预测,对中铝山西企业的内部资源状况、企业现行发展战略的实施情况及结果进行了分析、评价,通过与国外企业、中铝其他企业的比较分析得出了中铝山西企业的整体优劣势,运用SWOT分析法和战略聚类模型,对中铝山西企业的现行发展战略进行了适当的调整,提出了该企业的“十一五”发展战略的建议方案及实施战略的主要措施建议。中铝山西企业可通过加强企业文化建设,健全人力资源管理体系,强化科技研发能力,加大优质资源占有、提高资源保障程度,大力发展循环经济,扩大氧化铝、电解铝的规模,深化对存续企业的体制、机制改革等措施,使发展战略落实到位,使企业能对竞争对手、顾客和技术等环境的变化迅速做出反应,进而具备影响市场变化的能力,从而在同行业中具备领导力和影响力。本文对中铝山西企业的战略调整及其我国的铝工业企业应对日益激烈的市场竞争提供了一些有益的借鉴。
论文外文摘要:
After joining the WTO, China's industrial economic policy changes and the further opening of foreign trade portal, Chinese aluminum Shanxi enterprises will face new market economy environment and fierce international competition. Chinese aluminium Shanxi enterprise development strategy has no new original developments, the need to develop new development strategies. This text completely analyzed and predicted the supply-demand condition in domestic and overseas market on the basic of the development and up to date result about strategy management theory and analyzed evaluated the implement and result of the internal resource and current development strategy in Chinese aluminum Shanxi enterprises. We drew a conclusion that Chinese aluminum Shanxi enterprises have the whole advantage and some disadvantage by comparing with other enterprises and we also did proper adjustment of the current development strategy in Chinese aluminum Shanxi enterprises by using SWOT analysis approach and strategy cluster model and raised the plan and the mainly measure of “NO.11 five years” in the enterprises. Chinese aluminum Shanxi enterprises could make the development stategy fulfilled and could make their compony give timely reaction to the competitor and the customer by strengthening the construction of enterprises cultue, perfecting the system of human resource management, reinforcing the research-develop ability in science and technology, enlarging the posess of excellent resource, elevating the ensure degree of resource, developing circulation economy, expanding the size of alumina and electrolyte aluminium and deepening the reform of current compony′s system, then they have the ability to influence the change in market and have some force and leadership in professional areas. This text shows some helpful use for reference to the stragic adjustment in Chinese aluminum Shanxi enterprises and increasingly furious market competition in our native aluminium industry.
中图分类号:

 F272.3    

开放日期:

 2008-04-23    

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