思想政治教育政策研究是思想政治教育研究的重要组成，近年来思想政治教育政策研究已经逐步成为学术热点，在“建设网络强国”“加强网络文明建设”的多重情景交汇下，亟待从理论的角度对网络思想政治教育政策进行研究，反映时代的呼声、回应政策实践的情况。研究网络思想政治教育政策演进有益于丰富高校思想政治教育政策研究的内容、有助于增强网络思想政治教育实践效果、有利于网络思想政治教育政策完善优化。

本文从政策文本分析的视角，将量化分析与质性研究有机结合，以高校网络思想政治教育政策文本为研究对象。本文分为七个部分，第一部分绪论介绍了研究背景、梳理了国内外研究现状，阐述了研究意义、研究思路、研究方法、研究内容与创新之处。第二部分理论基础，梳理了政策变迁相关理论，界定了网络思想政治教育政策的定义，其特征是政治性、权威性、复杂性和动态性，具有导向、协调及控制约束三大功能。第三部分以量化的方式分析了网络思想政治教育政策文本。将网络思想政治教育政策划分为初步探索、快速发展、协同创新三个阶段，并总结每一个阶段的特征。通过基本统计分析、词频分析、词云、共词分析等方法将网络思想政治教育政策量化，分别研究整体文本和不同阶段文本的社会网络与语义分析，并根据量化结果初步探讨，从整体上把握网络思想政治教育政策的演进。第四部分运用质性研究方法进一步分析了网络思想政治教育政策的话语演进。设计了网络思想政治教育政策的编码表，构建了网络思想政治教育政策发展的模型，分析了政策工具对网络思想政治教育的作用机制，形成了“政策目标”“政策工具”“路径依赖”三个核心范畴,据此进一步探讨了网络思想政治教育政策的话语演进规律。“政策目标”的话语演进主要体现在政策目标走向学科化、系统化；“政策工具”的话语演进主要体现在供给型政策工具不断提升质量、需求侧政策工具不断提高需求精准度、环境型政策工具日益凸显协同治理；“路径依赖”体现在教育场所、教育内容、队伍建设三个方面。第五部分从深层结构、行动者两个层面剖析了网络思想政治教育政策的动因。第六部分从政策设计和政策执行两个方面展望了网络思想政治教育政策的发展，要重点处理政策设计与问题解决、政策设计与技术革新、政策设计与历史衔接、政策设计与体制机制几对关系，政策实践以网络为基本载体，深化教育引导；以学理为重要支撑，深化问题治理；同时还要加强内容建设、加强队伍建设。第七部分介绍了本文的主要结论。

Ideological and political education policy research is an important component of Ideological and political education research. In recent years, ideological and political education policy research has gradually become a hot academic topic. Under the intersection of multiple scenarios of “building the nation into a strong cyberpower” and "strengthening the construction of network civilization", it is urgent to study the network ideological and political education policy from a theoretical perspective, reflecting the voice of the times and responding to the policy practice situation. Studying the evolution of network ideological and political education policy is beneficial to enriching the content of Ideological and political education policy research in Colleges and universities, enhancing the practical effect of network ideological and political education, and improving and optimizing the network ideological and political education policy.

From the perspective of policy text analysis, this paper combines quantitative analysis with qualitative research, and takes the policy text of network ideological and political education in colleges and universities as the research object. This paper is divided into seven parts. The first part introduces the research background, summarizes the research status at home and abroad, and expounds the research significance, research ideas, research methods, research content and innovation. The second part of the theoretical basis, combing the relevant theories of policy change, defines the definition of network ideological and political education policy, which is characterized by political, authoritative, complex and dynamic, with three functions of guidance, coordination and control constraints. The third chapter analyzes the policy text of network ideological and political education in a quantitative way, and divides the network ideological and political education policy into three stages: preliminary exploration, rapid development and collaborative innovation, and the characteristics of each stage are summarized. By means of basic statistical analysis, word frequency analysis, word cloud analysis and co-word analysis, the network ideological and political education policy is quantified, and the social network and semantic analysis of the whole text and texts at different stages are studied respectively. Based on the quantitative results, a preliminary discussion is made to grasp the evolution of the network ideological and political education policy as a whole. The fourth part further analyzes the discourse evolution of network ideological and political education policy by using qualitative research methods. This paper designs the coding table of the network ideological and political education policy, constructs the model of the development of the network ideological and political education policy, analyzes the function mechanism of the policy tools on the network ideological and political education, and forms three core categories of “policy objectives”, “policy tools” and “path dependence”. Based on this, it further discusses the evolution law of the network ideological and political education policy. The discourse evolution of “policy objectives” is mainly reflected in the discipline and systematization of policy objectives; The discourse evolution of “policy tools” is mainly reflected in the continuous improvement of the quality of supply-oriented policy tools, the continuous improvement of demand side policy tools, and the increasingly prominent collaborative governance of environmental policy tools; The “path dependence” is reflected in the construction of educational venues, educational contents and teams. The fifth part analyzes the motivation of network ideological and political education policy from the deep structure and actors. The sixth part looks forward to the development of network ideological and political education policy from two aspects of policy design and policy implementation. It should focus on the relationship between policy design and problem-solving, policy design and technological innovation, policy design and historical convergence, policy design and institutional mechanism. Policy practice takes the network as the basic carrier to deepen education guidance, and takes theory as an important support to deepen the problem At the same time, we should strengthen the construction of content and team. The seventh part introduces the main conclusions of this paper.