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论文中文题名:

 山西晋城SL连锁便利店城市社区居家养老服务平台构建研究    

姓名:

 张凯    

学号:

 21302219107    

保密级别:

 公开    

论文语种:

 chi    

学科代码:

 125100    

学科名称:

 管理学 - 工商管理    

学生类型:

 硕士    

学位级别:

 工商管理硕士    

学位年度:

 2024    

培养单位:

 西安科技大学    

院系:

 管理学院    

专业:

 工商管理    

研究方向:

 组织行为与人力资源管理    

第一导师姓名:

 宋咏梅    

第一导师单位:

 西安科技大学    

论文提交日期:

 2024-12-04    

论文答辩日期:

 2024-12-01    

论文外文题名:

 Research on the Construction of Urban Community Home-based Elderly Care Service Platform for SL Chain Convenience Stores in Jincheng, Shanxi    

论文中文关键词:

 SL连锁便利店 ; 城市社区 ; 养老服务平台 ; 社区居家养老    

论文外文关键词:

 SL chain convenience store ; Urban communities ; Elderly care service platforms ; Community home-based elderly care    

论文中文摘要:

我国是世界上人口数量最多的国家,同时也是老龄化最严重的国家之一,养老问题已成为我国经济社会发展面临的严峻挑战。随着人口老龄化的不断加剧,养老服务方式以及模式的创新现已成为养老服务行业发展面临的突出难点。基于社区的多种居家养老服务在经过多年的探讨和实践后依然面临诸多问题,且非常需要一个能可持续运作的、一站式的居家养老服务平台为居家养老提供多样化的适老服务。许多实际情况显示,以连锁便利店为基础来构建如前所述的居家养老服务平台具有很强的可行性。然而,连锁便利店究竟应该构建一个怎样的居家养老服务平台,这个平台应该提供哪些居家养老服务,以及这个平台怎样保持可持续运作,还是当前实践领域和研究领域都亟需探索的课题。 本文综合社会学、心理学和管理学相关理论知识和已有研究成果,采用文献综述法、实地调查法、问卷调查法、访谈调查法等方法,深入阐析构建SL便利城市社区居家养老服务平台的驱动力和可能性,对晋城市城市社区居家养老服务需求和供给现状进行调查分析,明确了社区老年人对养老服务的具体需求,以及社区居家养老服务供给的不足之处,并揭示出该市城市社区居家养老服务存在的问题,进而提出SL便利城市社区居家养老服务平台的功能构成、建设内容及建设策略。研究发现:(1)晋城市城市社区老年人对医疗卫生、生活照顾、便利购物、物流配送、餐饮、精神慰藉六类服务具有不同程度的需求。对医疗信息咨询、日常药物购买、家政服务、家电维修、购物环境的适老化改造、老人商品专柜、到店自提、物流平台配送到家、生鲜商品、陪同聊天、文艺演出等服务项目具有强需求;目前的社区居家养老服务供给总量不足、供需明显失衡。(2)晋城社区养老服务存在:政策支持力度不足,服务平台发展受限;线上平台建设落后,服务全面性和便捷性差;多元主体协作不足,缺乏统一平台提供一站式服务;缺乏顾客沟通体系,个性化服务程度低;宣传推广力度弱,知名度低;经营模式传统,难以支持可持续发展等问题。(3)SL连锁便利店城市社区居家养老服务平台应具备:医疗卫生类服务、生活照顾类服务、便利购物类服务、物流配送类服务、餐饮类服务、精神慰藉类服务等六种功能。医疗信息咨询、日常药物购买、家政服务、家电维修、购物环境的适老化改造、老人商品专柜、到店自提、物流平台配送到家、生鲜商品、陪同聊天、文艺演出等服务项目为重点建设内容。心理健康指导、门店工作人员配送到家、社区食堂、配餐服务等服务项目为一般性建设内容。长期照护、老年图书馆等服务项目为选择性建设内容。(4)应采取:争取政府支持、线上线下结合、实施异业联盟、建立顾客沟通体系、加强宣传推广、创新经营模式等策略进行平台建设,以实现平台高质量,可持续的发展。 本研究及成果可为连锁便利店城市社区居家养老服务平台的构建提供思路和方案借鉴,也可为便利店创新经营模式、拓展盈利能力提供依据和参考。

论文外文摘要:

China is the country with the largest population in the world, and it is also one of the countries with the most severe aging problem. The issue of elderly care has become a serious challenge facing China's economic and social development. With the continuous intensification of population aging, the innovation of elderly care service methods and models has now become a prominent difficulty faced by the development of the service industry. Various community-based home-based elderly care services still face many problems after years of exploration and practice, and there is a great need for a sustainable, one-stop home-based elderly care service platform to provide diversified elderly-friendly services for home-based elderly care. Many practical situations show that it is highly feasible to build the aforementioned home-based elderly care service platform based on chain convenience stores. However, what kind of home-based elderly care service platform should be built by chain convenience stores, what home-based elderly care services should be provided by this platform, and how this platform can maintain sustainable operation are still topics that urgently need to be explored in both current practice and research fields. This article integrates relevant theoretical knowledge and existing research findings from sociology, psychology, and management, and employs methods such as literature review, field surveys, questionnaire surveys, and interview surveys to deeply analyze the driving force and feasibility of the construction of SL convenient urban community home-based care service platform, investigate and analyze the demand and supply status of Jincheng urban community home-based elderly care service, clarify the specific needs of the elderly in the community for elderly care services, and the deficiencies of the community home-based elderly care service supply, and reveal the problems of the city's community home-based elderly care service, and then put forward the functional composition, construction content and construction strategy of SL convenient urban community home-based elderly care service platform. The study finds that: (1) The elderly in urban communities of Jincheng City have varying degrees of demand for six types of services: medical and health care, life care, convenient shopping, logistics and distribution, catering, and emotional comfort. There is a strong demand for services such as medical information consultation, daily drug purchase, housekeeping services, home appliance repair, aging-friendly renovation of shopping environments, elderly product counters, in-store pickup, home delivery by logistics platforms, fresh products, accompanying chats, and cultural performances; the current total supply of community home-based elderly care services is insufficient, and there is a significant imbalance between supply and demand. (2) The problems existing in community elderly care services in Jincheng include: insufficient policy support, limited development of service platforms; backward construction of online platforms, poor comprehensiveness and convenience of services; insufficient collaboration among multiple entities, lack of a unified platform to provide one-stop services; lack of a customer communication system, low level of personalized services; weak promotion and publicity, low popularity; traditional business model, difficult to support sustainable development, and other issues. (3) The SL chain convenience store urban community home-based elderly care service platform should have six functions: medical and health care services, life care services, convenient shopping services, logistics and distribution services, catering services, and emotional comfort services. The key construction contents include medical information consultation, daily drug purchase, housekeeping services, home appliance repair, aging-friendly renovation of shopping environments, elderly product counters, in-store pickup, home delivery by logistics platforms, fresh products, accompanying chats, and cultural performances. The general construction contents include psychological health guidance, home delivery by store staff, community canteens, and meal delivery services. The selective construction contents include long-term care, elderly libraries, and other services. (4) Strategies such as seeking government support, combining online and offline, implementing cross-industry alliances, establishing a customer communication system, strengthening promotion and publicity, and innovating business models should be adopted to build the platform, in order to achieve high-quality and sustainable development of the platform. This research and results can provide insights and solutions for the construction of a home-based elderly care service platform in urban communities through chain convenience stores, and also offer a basis and reference for convenience stores to innovate their business models and expand their profitability.

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中图分类号:

 F719    

开放日期:

 2024-12-20    

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