煤炭是我国的主要能源，是国家安全和经济安全的基础。进入新世纪后，我国经济迅猛发展，煤炭等能源行业随之高速成长。但是随着国际国内市场环境的急剧变化，华亭煤业集团正面临着日益严酷的市场竞争局面。如何适应内外部环境的不断变化，如何发挥自身的优势，制定科学的发展战略并不断提升企业竞争力，加快整合发展，赢得市场，对华亭煤业集团的生存和发展十分重要。 　　　本文以华亭煤业集团为研究对象，应用企业发展战略理论、经济学理论和方法，采用调查研究、理论联系实际、定量与定性研究相结合的方法，对华亭煤业集团的发展战略进行了研究。应用PEST方法分析了企业的外部环境，运用波特五种竞争力模型分析了华亭煤业集团的产业地位和竞争对手，分析了企业内部的资源状况，分别运用外部因素评价矩阵（EFE）和内部因素评价矩阵（IFE）对华亭煤业集团的内外部环境因素进行了量化分析，运用SWOT分析法对企业的备选发展战略进行了评价，在此基础上提出了企业可取的发展战略。

Coal is the main energy of our country and the foundation of the national energy security and economic security as well, after entering the new centuty, the quick development of the national economy has stimulated the high growth in energy trades, such as the coal trade, etc. Huating coal group company is one of the professional showing for the Coal. Now HTCGC is faced with the inclement marketing competition along with rapidly changing the international and local markets. How to be suitable for continuously changing market domestic and abroad, how to exploit its advantages, establish the science’s company development strategy and continuously promote the enterprise business competition ability, speed up the integration development in transition, as soon as possible make the pre-eminent position to win in the market, it is the very important signification with HTCGC’s existing and development. 　　This thesis is with research object as Huating coal group company, applying the theory for strategy management, the economic theory and method, combination with theory and practice, with quantitative and qualitative analysis together, be researched the decelopment strategy of Huating coal group company. Based on the mention for the meaning and developing state of the enterprise, with the five kinds of Porter’s model of competition, to analyzed the internal resource of HTCGC, applying the EFE and IFE matrix, to analyze the internal and external environment of HTCGC. Evaluating and selecting the enterprise development strategy use SWOT method. The problems and results studied in the paper have important and far-researching strategic significance to the development of HTCGC. Through the above research, tries to put forward some beneficial suggestions for the future development of Huating coal group company.