近年来，随着国家基础建设的投入和加大，整个测绘行业进入到产业高速发展的关键时期。而旺盛的市场需求与行业现有的营销模式不相协调。越来越多的企业希望在市场营销中寻找突破口，希望利用新的管理手段来改善传统的营销理念。鉴于此，我们提出一种新的营销模式——数据库营销来改善这一现状。 论文以测绘市场为出发点，分析市场构成及营销现状，提出解决问题的手段——数据库营销。然后详细阐述了数据库营销的内容和运作模式，提出建设数据库营销的作用和意义。最后，文章以中煤航测遥感局营销为研究对象，对其进行了系统的分析，根据其特点，设计并实现了一套数据库营销系统。从而得出论文的结论：建立测绘数据库营销系统，可以利用计算机技术，实现办公系统化；可以利用海量数据，做出正确决策；可以利用共享信息，合理分配营销资源；可以使企业内部资源得到整合，强化营销管理！ 论文通过对数据库营销概念的引入，以新的角度和方法提出了测绘市场营销的模式，具有一定的创新性。在文章实例论述中，紧密结合中煤航测遥感局营销现状，解决现实问题，具有一定的实用性。希望在今后的研究中，能够继续完善，将数据库营销深入运用到各行各业当中！

In recent years, as the state infrastructure investment increasing, The surveying industry come into the crucial period of rapid development of industry. However, strong market demand and industry current marketing pattern is not in harmony. More and more enterprises want to seek a breakthrough in marketing, and hope to use new management tools to improve the traditional marketing concept. In view of the fact, we propose one kind of new marketing pattern to improve the present situation that is database marketing service. The paper took the surveying market as a starting point, analyzed the market constitution and present situation and proposed the method database marketing service to solve question. Then, elaborated the database marketing content and the operation pattern in detail, proposed the function and significance of construction database marketing. At the end, the paper took Aerial Photogrammetry and Remote Sensing Bureau as an example and carried out a systematic analysis. According to its characteristics, designed and implemented a database marketing system. At last reach the conclusions: the establishment of surveying database marketing system can realize the work systematization using the computer technology; can make the right decisions using massive data; can distribute marketing resources rationally using sharing information; can make internal resources Integrated and strengthen marketing management. This paper, on the introduction of the concept of database marketing, proposed database marketing pattern in surveying market from a new perspective and method, has certain innovation. In article example elaboration, combine marketing present situation of Aerial Photogrammetry and Remote Sensing Bureau, solve practical problems, has certain usability. I hope in future research, database marketing can service various trades and occupations thoroughly.